The customer is connected 24/7 – via his smartphone, tablet, Google glass, smartwatch – with Twitter, Facebook, e-mail, apps and interacts with different brands. In order to be and remain relevant, it is the challenge for brands to (re)cognize the customer everywhere. You have to know well what the emotional and rational wishes of the customer are. And you have to offer him added value at the right moment in the journey.
You also need to show this in a subtle way, a balance between not recognizing and knowing too much about the customer is essential for the customer experience. And the tricky thing is; this balance is different for every customer. If you choose the right strategy, the customer will ultimately experience a seamless personalized experience across all touchpoints of your brand
t's about our story and our own insights and learnings. And preferably - without sarcasm - failure stories: what are you up against and how do you solve it? Or stories about how you emerged stronger from the struggle. Someone who tells about something with authenticity and genuineness (in words, images and writing) knows how to touch. kazakhstan phone data Because it is simply real and identifiable. And not only that. It responds to today's need: a desire for the human aspect.
Storytelling is not limited to words and writing. A shift is also taking place in the world of photography. Photographers no longer talk about 'photography', but also about storytelling. More and more often I see on websites instead of 'Do you want a beautiful photo?', 'Tell your story with images that show who or how you are', 'I want to capture the essence of you and your company' or terms such as 'visual diaries'. To be honest, I also belong to that group of 'storytellers' with the aim of making the world more visible and personal.
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