HEMA is looking for test subjects via Facebook
Posted: Mon Jan 06, 2025 5:24 am
content is not advertising, but has a certain value. It is useful, surprising, informative or entertaining. By delighting your target group with this content, you strengthen your relationship. That benefits your reputation and ultimately gives you more turnover.
Also, no precisely, possible with a small budget
It all sounds easy, but now the execution! There are many examples of companies that seem to have invented content marketing. Take HEMA, for example, which asks its relations – for example all Facebook fans – if they want to test a new product (for free!), or gives them a sneak preview of new collections.
Or cookie brand Oreo: they share fun content related kenya phone data to their products via Instagram, Vine and Twitter. With every post or tip, the Oreo brand gets extra shine and that also applies to HEMA.
Now HEMA and Oreo are big brands, with big marketing budgets. But the great thing about content marketing is that it is very applicable by smaller brands with similar budgets. After all, you are not using mass media. Moreover, you can find and reach your specific target group quite easily via social media.
G
Also, no precisely, possible with a small budget
It all sounds easy, but now the execution! There are many examples of companies that seem to have invented content marketing. Take HEMA, for example, which asks its relations – for example all Facebook fans – if they want to test a new product (for free!), or gives them a sneak preview of new collections.
Or cookie brand Oreo: they share fun content related kenya phone data to their products via Instagram, Vine and Twitter. With every post or tip, the Oreo brand gets extra shine and that also applies to HEMA.
Now HEMA and Oreo are big brands, with big marketing budgets. But the great thing about content marketing is that it is very applicable by smaller brands with similar budgets. After all, you are not using mass media. Moreover, you can find and reach your specific target group quite easily via social media.
G