Online shopping is now not only transactional, but also inspirational. We see these two worlds merging through what we call curated e-commerce . This 'new' form of e-commerce revolves around discovery and entertainment. The focus is not on the transaction, but on the search and the finding. A community or expert selects items or styles from the total range and based on these global selections you can start your personal journey of discovery.
Suppose I am still looking for an interior for a living room, then I could get acquainted with various styles of modern designers through curation. On an independent site, the curation is facilitated and when I see an interesting item, I simply click on the item and I am forwarded to a reliable webshop where the transaction can take place. So I am only confronted with a transaction when it is relevant.
In order to achieve a higher ad position in Google AdWords without having to increase the maximum cost per click, it is important to understand how the auction model on which AdWords is kuwait phone data based works. Google has developed an algorithm to determine the ad positions per page. Google calls the answer to this mathematical formula the so-called 'Ad Rank':
Formula Ad Rank
The ad positions depend on the maximum cost per click offered by the advertiser and on the other hand on, among other things, the measured quality of the ads, keywords and landing page to which the ad is linked. Google calls this the 'quality score'. The quality score consists of a number on a scale of 1 to 10, where 1 is very bad and 10 is very good.
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