What to consider when deciding whether to invest in an agency or carry out your B2B marketing activity through an in-house team
5 reasons to choose a B2B marketing agency over in-house resources
By Joan Carles Sanjurjo
09/15/2023
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When it comes to implementing an effective Inbound Marketing strategy , a crucial question arises: Is it better to opt for in-house resources or rely on a specialized B2B marketing agency? In this article, we will explore 5 reasons that support choosing a B2B marketing agency instead of relying exclusively on in-house resources. From specialized expertise in the different disciplines of Inbound Marketing to strategic innovation, we will discover why this decision can make a significant difference in achieving your business goals.
Table of Contents
1. Why should you consider a B2B marketing agency?
1.1. Access to a team of specialists to optimize project delivery
1.2. A clear and targeted approach from day one
1.3. Extensive market experience and access to the latest data
1.4. Innovation-driven approach
1.5. Saving time and money
2. Conclusion
1. Why should you consider a B2B marketing agency?
I get asked this question frequently by potential clients . It’s a great question, especially when you’re trusting a third party with your budget, brand reputation, and business growth hopes.
If you too often face this question, I have put together some reasons why an expert B2B Inbound Marketing agency is a path to consider.
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1.1. Access to a team of specialists to optimize project delivery
A B2B marketing agency has a team of specialists saudi arabia b2b leads who work on the campaign when their area of expertise is required. They often work in parallel too, meaning they get more done in less time.
On the other hand, they are experts in their field, which can be anything from MA, ABM , strategy and planning, data analysis , lead generation and creative conceptualization to copywriting. They also offer a level of consistency that is difficult to achieve internally. When you are client-side, it can be difficult to maintain a dedicated focus on demand generation or ABM activity , as other projects often come into play suddenly.
1.2. A clear and targeted approach from day one
B2B marketing agencies play a crucial role by acting as a direct extension of your marketing team . This strategic partnership ensures operational continuity, eliminating the worry of potential downtime due to illness or vacation. By collaborating closely, an uninterrupted focus on the execution of your campaign is maintained, avoiding lost momentum and missed opportunities. Commitment is channeled exclusively into achieving the best possible results and maximizing ROI, ensuring constant, dedicated attention to your business goals.
1.3. Extensive market experience and access to the latest data
These types of agencies stand out for their deep knowledge and vast experience covering various aspects of marketing. From collaborations with media outlets, influencers and publishers to ensure multiple avenues of market access, to the implementation of award-winning and integrated marketing strategies.
B2B marketing agency experience
This expertise has been built up over years, based on a detailed understanding of the audience and thorough analysis of campaign performance data . Thanks to this unique combination of knowledge, B2B marketing agencies are able to offer effective solutions tailored to the specific needs of each client, maximising the results and impact of their campaigns.
1.4. Innovation-driven approach
B2B agencies are often driven by their need to stay ahead of the curve. They know the latest ideas and trends, access to data and intent platforms, and the latest in business technology. Because of this, there is an added focus on innovation that is difficult to achieve in-house.
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The planning team focuses on their ability to find new tools and processes that increase the effectiveness and success of campaigns, so that all activity carried out is as specific, segmented and elevated as possible.
1.5. Saving time and money
When you work with a B2B marketing agency, you don’t have to go through the expense of hiring new staff . This means there is no downtime. You avoid the time and opportunities lost in training and coaching them to carry out a multifaceted campaign.
In addition, a B2B marketing agency plans action, but also flexibility. It profiles campaigns as they are executed to optimize channels and make the best use of budget. It also observes which messages resonate most clearly with which target audiences and focuses on decision-makers’ problems and challenges. All to ensure that the solutions and services chosen meet your needs.
They can also manage your campaign from start to finish, while working to achieve the best possible results in terms of lead generation or engagements and opportunities. They can also offer proactive recommendations to further boost results.
