differences. The question that came to me in the context of the repetition of E was: is something specific also happening in the travel industry in the context of digitalization? The answer: no, not really.
eTravel13
For those who have just graduated from a higher professional education or other professional training, a visit to conferences such as eTravel naturally offers useful sales insights and experiences. For professionals who have been digitally active for more than two years, eTravel13 offered little new content. Since about 2006, we have been able to read in 'to do' and 'to don't' lists regarding social media 'what the drill' is on those digital platforms, which way the wind is blowing and how the dynamics on social media differ from those of traditional media.
Anyone who browses through not only the eTravel13 presentations on slideshare , but also those from 2011 or 2010, will come across the same information.
But within an “E-context” this content can still be marketed as new and innovative. Up to and including workshops on how to create “unique content” (by “being yourself” as the sender). This leaves a somewhat tired impression in terms of professional content.
been about a year and a half since I consciously decided as a marketer to focus almost entirely on Facebook marketing. On the one hand to escape the growing herd of 'Social Media Gurus', on the other hand because I believe that specialists are the future. Not everyone around me could really form a good picture of that at the time. "Are you on Facebook all day or something?" was a question I was regularly asked. However, on average I am not on Facebook for more than 2 hours per peru phone data working day, so no, that picture is not correct. But that Facebook marketing is big became clear last Tuesday during the Facebook Marketing Congress .
The day was heralded with a nice video with the latest Facebook statistics. The tone was set immediately; Facebook is huge and will remain so for a while!
rohit2_overThe motto 'Save the best for last' did not apply because the first speaker to take the stage was Rohit Bharghava . The author of the book Likeonomics and an international thought leader in the field of social media marketing . Rohit emphasized that successful social media marketing is about creating experiences. While many of us mainly create bubbles. Nice but quickly gone. The cause is our focus on numbers (also within engagement) which makes us look too much for short-term ROI. While our focus should be on storytelling as a driver of success. Social marketing is about conversations & ambassadors who are intrinsically connected through stories. Not about brands that pretend to be buddies.
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