Clicks & bricks will increasingly reinforce each other
Posted: Mon Jan 06, 2025 7:04 am
A good search function = conversion booster
The quality of the search engine is of course crucial for an online webshop. The conversion is twice as high when a customer arrives at an item via the search engine instead of by clicking and scrolling around. That is serious money and therefore this function also needs serious attention when developing and testing an online shop. This hilarious video from Google shows that brilliantly:
The fear that the physical store is slowly disappearing from the high street does not exist among the players in e-commerce: “stores do not disappear, but they do change”. Examples of physical stores that are much more of a showroom and offer much more experience were presented in various presentations. The chain Debenhams in England, for example, offers free wifi in the stores and places e-kiosks next to the store shelves in order to broaden and deepen the range.
AHAlife is also a good example. It is a hybrid of a magazine and an e-shop, people are surprised with new items and articles. So you come for the surprise and not for the already known assortment. With that, AHAlife shows how the distracting effect and the surprise of a physical store can also be found in the web shop.
aha life
Clicks and Bricks will increasingly reinforce philippines phone data each other according to the speakers. The challenge is therefore to further optimize matters that seem obvious to the consumer, but that still require some effort from the logistics side, such as 'same day delivery'.
Omnichannel remains the best approach, right?
The omnichannel approach is for almost everyone the way to achieve optimal results; pick up in the store, home delivery if something is out-of-stock, experience and emotion in the store. In short, integrating the online and offline environment for the best customer experience.
Funny enough, I was at an Amsterdam startup Hutspot yesterday , which has a very different opinion about this: “Our site is just an address and a link to our Facebook page. We don’t want people to go shopping online, they need to be triggered to come to the store”. Hutspot has a new assortment every week from new designers and companies that can sell their goods via the shop floor of Hutspot. In addition to clothing, accessories and art, there is also room for catering and renting spaces.
The quality of the search engine is of course crucial for an online webshop. The conversion is twice as high when a customer arrives at an item via the search engine instead of by clicking and scrolling around. That is serious money and therefore this function also needs serious attention when developing and testing an online shop. This hilarious video from Google shows that brilliantly:
The fear that the physical store is slowly disappearing from the high street does not exist among the players in e-commerce: “stores do not disappear, but they do change”. Examples of physical stores that are much more of a showroom and offer much more experience were presented in various presentations. The chain Debenhams in England, for example, offers free wifi in the stores and places e-kiosks next to the store shelves in order to broaden and deepen the range.
AHAlife is also a good example. It is a hybrid of a magazine and an e-shop, people are surprised with new items and articles. So you come for the surprise and not for the already known assortment. With that, AHAlife shows how the distracting effect and the surprise of a physical store can also be found in the web shop.
aha life
Clicks and Bricks will increasingly reinforce philippines phone data each other according to the speakers. The challenge is therefore to further optimize matters that seem obvious to the consumer, but that still require some effort from the logistics side, such as 'same day delivery'.
Omnichannel remains the best approach, right?
The omnichannel approach is for almost everyone the way to achieve optimal results; pick up in the store, home delivery if something is out-of-stock, experience and emotion in the store. In short, integrating the online and offline environment for the best customer experience.
Funny enough, I was at an Amsterdam startup Hutspot yesterday , which has a very different opinion about this: “Our site is just an address and a link to our Facebook page. We don’t want people to go shopping online, they need to be triggered to come to the store”. Hutspot has a new assortment every week from new designers and companies that can sell their goods via the shop floor of Hutspot. In addition to clothing, accessories and art, there is also room for catering and renting spaces.