ourselves is: why would the customer want to follow us?
Posted: Mon Jan 06, 2025 8:00 am
The perfect clone
Recently I read an interview with Xavi Izaguirre , an internet marketer and psychologist, about our behavior on social media. Xavi argues that we project our identity onto social networks, but in such a way that we put a more polished version of ourselves online: the perfect clone. So we are actually framing ourselves , and all this to feed the gaping hole that is also called 'ego'.
Start with why
Confrontational? For me, yes. On the other hand, this fact offers a fruitful opportunity for the online marketer to improve her social media strategy. Simon Sinek , author of the book Start with Why , is the inventor of the so-called golden circle. Simple, yet brilliant . This golden circle consists of three layers: why forms the core of the circle. This core is surrounded by the layers how and what . The core of Simon's message is that companies are too concerned with the how and what of their products and services, and too little with what really matters: the why .
Golden circle
Companies are also guilty of this on social media: they are too concerned with what (which content) they are going to send to the public and how (medium and time) they can do this best. The fact is that these two questions have little value if the core is missing. The first thing we have to ask
Secretly, the answer to this question has already been answered: the persona wants to express the polished or not polished version of her identity. As a company, you have to support the customer in qatar phone data achieving and expressing this online identity.
Social proof
Now I have to say that there is a twist in the refinement of identity. Because where the consumer on the one hand seems to do her utmost to establish an authentic identity, on the other hand she likes nothing better than to hide in the fleece of other sheep from the social media flock. Welcome to the world of social proof , where one is consciously or unconsciously influenced by the behavior of others.
A clear example of this is the social media bar that is now floating on your left. The bar is lurking at you for a reason: it wants to show you how many people have already shared this article, with the aim of influencing you to do the same.
The social media hierarchy of needs
All in all, we can conclude that what consumers read, share and follow on social media depends on.
Recently I read an interview with Xavi Izaguirre , an internet marketer and psychologist, about our behavior on social media. Xavi argues that we project our identity onto social networks, but in such a way that we put a more polished version of ourselves online: the perfect clone. So we are actually framing ourselves , and all this to feed the gaping hole that is also called 'ego'.
Start with why
Confrontational? For me, yes. On the other hand, this fact offers a fruitful opportunity for the online marketer to improve her social media strategy. Simon Sinek , author of the book Start with Why , is the inventor of the so-called golden circle. Simple, yet brilliant . This golden circle consists of three layers: why forms the core of the circle. This core is surrounded by the layers how and what . The core of Simon's message is that companies are too concerned with the how and what of their products and services, and too little with what really matters: the why .
Golden circle
Companies are also guilty of this on social media: they are too concerned with what (which content) they are going to send to the public and how (medium and time) they can do this best. The fact is that these two questions have little value if the core is missing. The first thing we have to ask
Secretly, the answer to this question has already been answered: the persona wants to express the polished or not polished version of her identity. As a company, you have to support the customer in qatar phone data achieving and expressing this online identity.
Social proof
Now I have to say that there is a twist in the refinement of identity. Because where the consumer on the one hand seems to do her utmost to establish an authentic identity, on the other hand she likes nothing better than to hide in the fleece of other sheep from the social media flock. Welcome to the world of social proof , where one is consciously or unconsciously influenced by the behavior of others.
A clear example of this is the social media bar that is now floating on your left. The bar is lurking at you for a reason: it wants to show you how many people have already shared this article, with the aim of influencing you to do the same.
The social media hierarchy of needs
All in all, we can conclude that what consumers read, share and follow on social media depends on.