Target your content

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1. Create a content calendar
Keeping your website up to date is often a big job. Creating content for your social channels is often neglected. To make sure you don't forget, it's smart to create a content calendar. This can be a very simple Excel sheet, in which you indicate per day or week which topics you pay attention to on which channel. Holidays and other moments that you can 'hook up' on, you include in this planning. Of course, it is still important to keep an eye on current events.

2. Plan your content
Schedule your updates! What you often see is that entrepreneurs schedule a social media hour. They send out tons of updates in an hour and then it is quiet for a week. On Facebook you can easily schedule updates, this way you spread the attention and prevent your followers or fans from dropping out because you spam them too much . For Twitter, for example, there is Buffer , a tool with which you can schedule. Management tools such as Hootsuite and SproutSocial also make it possible to prepare your updates in advance (and manage the reactions immediately). This way you can publish your content at the moments that your target group is waiting for it.

On Facebook you can very conveniently target updates . This means that you can target your content to a specific target group, for example only your female fans. Your male fans will not see this update in their newsfeed. Because Facebook works with Edgerank (not all your fans will see all your updates) you will reach a larger part of your actual target group for a specific product or service.

4. Measure the impact of your content
Measuring is very useful and valuable if you want to know what works well and what doesn't. Use the statistics of the social channels you use yourself. For additional information, use tools such as Hootsuite. Keep an eye on Google Analytics to measure traffic to your site and use URL shorteners such as bit.ly , so that you can romania phone data measure how many people click on a link.

5. Advertising on Facebook
hand pressing LIKE buttonShooting cool content 'into space' while no one is listening is a shame. Of course you point your customers to your social channels via your store(s) or business, website, e-mails and all other communication tools that you have at your disposal. Do you want to quickly expand your fan base on Facebook and do you have a small budget at your disposal? Then experiment with advertisements. With just a few euros per day you can find new fans in a very targeted way in a short period of time. Read this article for an overview of all the possibilities. Unfortunately, the possibilities for advertising on Twitter and other social channels are more limited or much more expensive.

That's it! I hope I've inspired you to get started with content for your Facebook page, Twitter, Pinterest boards or other social channels. If you have any questions or suggestions for smart content, I'd love to hear them in a comment below.