generalists instead of specialists.

[taniyaakter]

1. Startup In the early stages of a SaaS startup, there’s often no defined marketing team. In fact, it might just be the founder wearing multiple hats alongside one other team member who helps execute marketing tasks. As a SaaS startup grows, building a marketing team depends heavily on where the business is in its lifecycle. For instance, the approach will differ if the company is just launching, aiming to reach $1 million in revenue, or scaling between $1 to $5 million. In our webinar, Building a Modern Marketing Organization, Jon Levine, a seasoned Chief Marketing Officer, recommends that startups hire


“You’re looking to stretch people to do multiple tasks at once, like postin g ghana number screening on your social media channels, running ad campaigns on a few channels, and sending out your emails to ensure all basic marketing needs are covered.” Since SaaS startups often operate with tight budgets, the marketing team will usually comprise 4-6 people, including a Head of Marketing (or Chief Marketing Officer) who is a generalist like the rest of the team. This person oversees all marketing efforts, from content creation and customer acquisition to growth strategies and product positioning.