Risks and considerations

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While using an assistant to generate your content offers undeniable advantages, you still need to be careful and not take everything at face value.

Generating this content by AI nevertheless involves risks that must be taken into account to avoid falling into the trap. We would like to warn you about the three most frequent ones that we encounter:

Lack of personal touch  ;
Technological dependence  ;
Loss of brand differentiation
Maia Consulting _ Risks related to brazil whatsapp resource the generation of content by AI
Lack of personal touch
Whether you are a detractor or even a follower of ChatGPT and the like, who has never said: "Pff, another text produced by AI...".

It is clear that one of the biggest challenges in using AI in content creation remains its difficulty in matching the human ability to convey authenticity and emotion.

Yet this aspect is particularly important in the B2B sector, where relationships and trust are built on mutual understanding and meaningful interactions.

Content that lacks personalization may not resonate with the target audience, leading to lower engagement and poorer reception of brand messages.