How to sell rock climbing gear in China ?
Posted: Mon Jan 06, 2025 10:39 am
Rock climbing will become an official medal-winning event at the 2020 Tokyo Olympic Games and the largest ever rock climbing event in China will behold Yangshuo’s Wine Bottle Cliff in August this year. China is well-known for its breathtaking landscapes and rock climbing is now an increasingly popular sport in the country.
The growing market of rock climbing
Even if rock climbing is still a relatively new sport in China, the climbing industry continues to mature. This maturing has tended to be along the lines of making the sport more accessible to the general population. For a long time, rock climbing was considered an “extreme sport” and most people want to avoid the extreme part as much as possible.
However, in the 1990S, rock climbing became popular thanks ecuador telegram number to the improvement of climbing gear safety, such as a harness or snap hook. In China climbing is more and more mainstream activity, so the Chinese are now going to climbing gyms to practice this sport where the majority of members are between the ages of 18-44. Indeed, Chinese children are an important target. But, China also has to lead to a rock-climbing revolution.
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In China, climbing competitions enjoy great popularity and, every year, the country holds more than 25 various events, ranging from National Championships to amateur events, ending with the World Cup. By 2020, the Chinese government decided to develop around 1,000 towns with special and cultural characteristics. The province of Guanxi was among those selected and is one of the first regions to receive state support to develop rock climbing as a way to boost local tourism and reduce poverty.
The growing market of rock climbing
Even if rock climbing is still a relatively new sport in China, the climbing industry continues to mature. This maturing has tended to be along the lines of making the sport more accessible to the general population. For a long time, rock climbing was considered an “extreme sport” and most people want to avoid the extreme part as much as possible.
However, in the 1990S, rock climbing became popular thanks ecuador telegram number to the improvement of climbing gear safety, such as a harness or snap hook. In China climbing is more and more mainstream activity, so the Chinese are now going to climbing gyms to practice this sport where the majority of members are between the ages of 18-44. Indeed, Chinese children are an important target. But, China also has to lead to a rock-climbing revolution.
Need a cost effective TP (Tmall Partner) to sell in China?
We are an Official Tmall Partner e-commerce Agency. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.
Contact us
In China, climbing competitions enjoy great popularity and, every year, the country holds more than 25 various events, ranging from National Championships to amateur events, ending with the World Cup. By 2020, the Chinese government decided to develop around 1,000 towns with special and cultural characteristics. The province of Guanxi was among those selected and is one of the first regions to receive state support to develop rock climbing as a way to boost local tourism and reduce poverty.