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Google Analytics and Data Protection

Posted: Tue Jan 07, 2025 3:18 am
by jsarmin
If you omit the alt attribute completely (as below), assistive technologies may read the image filename instead. Which creates a bad user experience.


Access to a wider audience
With digital marketing, your business can reach a wider audience than traditional marketing channels by advertising online. Online advertising platforms , such as Google Ads and Facebook Ads , allow businesses to target specific audiences based on their interests, age, geographic location, and more.

Increased traffic and revenue
Digital marketing can help increase your business's sales. If the company targets its audience correctly and creates content adapted to this target, this will imply better qualified traffic . If the visits to the site are qualified, then you will generate more leads or conversions on your site, which concludes with a sale. Only 20% of companies have a website on the market and more than 80% of the French population is on the internet. Having a website allows companies present on the web to reach all the customers present online more quickly.

Digital marketing allows you to measure and analyze the effectiveness of each digital marketing lever. Businesses can use analytics tools to track website traffic, conversion rates, traffic sources, and honduras phone phone data much more. Google offers its own tools for free for companies such as Search Console (SEO), Google Analytics , and Google Ads (SEA). Of course, other analytics tools are offered by other sites such as Semrush . This allows businesses to optimize their digital marketing strategy to achieve better results.



Web agencies must have a document summarizing the essential elements of the website in order to produce it. It helps to clarify the client's objectives, expectations and requirements, and to provide a detailed guide for the development of the site. Having a clear and shared understanding of what is expected helps reduce the risk of errors, unexpected feature additions or budget overruns. Therefore, creating a solid specification is an essential step to ensure the success of the project and client satisfaction .Comparing Matomo and Google Analytics
When it comes to comparing Matomo and Google Analytics, the choice depends on each user’s specific needs. If you are looking for complete control over your tracking data and have the technical skills to set up and maintain a server, then Matomo may be the best option for you. It offers a variety of advanced features for tracking, and you can customize the information according to your specific needs. Additionally, Matomo is an open-source solution, which means you can have access to the code and customize the tool to meet your specific needs.