The challenges of localized SEO
Posted: Tue Jan 07, 2025 3:46 am
Increased visibility
Thanks to local SEO , a business can be more visible to potential customers , because they have access to key information to know you. And therefore visit you later.
Localized SEO for your platforms, when well optimized, allows you to appear in benin telegram number the first results of Internet users' queries.
Increased conversions
Local searches drive conversions , much more than non-local searches. This comes, as mentioned, from search intentions: in fact, customers are looking for products or services close to them, often because they need them quickly. They are already ready to consume and move forward in their purchasing journeys.
By making yourself more visible on the internet, you allow your establishment to generate more conversions .
Improving your e-reputation
Finally, increased visibility also means credibility . Your brand therefore appears more trustworthy because it is validated both by your customers and by the search engines that recommend you.
This will therefore perpetuate your business because trust attracts prospects and converts them.
optimize localized SEO
3. How to optimize your local SEO?
Complete your listings on Google My Business and Apple Business Connect
Whether on Google My Business or Apple Business Connect , you have the possibility of creating local establishment files : they allow you to have a local digital presence for each of your points of sale.
But for them to feed your local SEO and appear in the first search results on Google or any other search engine, they must be optimized . Here is a checklist of elements to indicate or complete:
Name: title of your Google listing. It should contain the name of your brand only . Remember to standardize your title for all your points of sale within the network.
Description: Write a text describing your activity . Don't go into too much detail, if you have a promise now is the time to display it and especially add keywords.
Categories : you can indicate 1 main and 9 secondary ones.
Address: the location of your point of sale . The location allows you to be geolocated on Google and Google Maps and therefore to appear in local searches and on itineraries.
Telephone and email contact details .
The link to your website .
Opening hours: so that your consumers do not come when you are closed. Remember to update them according to exceptional events and public holidays, this will avoid frustration for those who want to visit your store and may also save you a negative review in the process.
Images and videos of your establishment and your products.
Services: indicate the additional services offered by your points of sale.
Google Posts : These are like social media posts, but on Google!
Links to your social networks
Customer reviews : we’ll talk about it right after!
Call-to-action: Although it is not possible to customize them on Google Business Profile, Apple's platform offers it. So don't hesitate to do so.
Manage your customer reviews
Managing your customer reviews is at the heart of your local SEO because it is taken into account by search engines, to put you forward or not on the SERPs. Good management of customer reviews is therefore essential. Whether it is for your e-reputation , your customer satisfaction or your local SEO .
This starts with collecting reviews , for example through QR codes near your cash registers or via SMS or email campaigns. The algorithms favor establishment files that receive reviews on a regular basis.
Then, this involves responding to all your customer reviews (yes, all of them) as quickly as possible. We also recommend a maximum of 72 hours.
Thanks to local SEO , a business can be more visible to potential customers , because they have access to key information to know you. And therefore visit you later.
Localized SEO for your platforms, when well optimized, allows you to appear in benin telegram number the first results of Internet users' queries.
Increased conversions
Local searches drive conversions , much more than non-local searches. This comes, as mentioned, from search intentions: in fact, customers are looking for products or services close to them, often because they need them quickly. They are already ready to consume and move forward in their purchasing journeys.
By making yourself more visible on the internet, you allow your establishment to generate more conversions .
Improving your e-reputation
Finally, increased visibility also means credibility . Your brand therefore appears more trustworthy because it is validated both by your customers and by the search engines that recommend you.
This will therefore perpetuate your business because trust attracts prospects and converts them.
optimize localized SEO
3. How to optimize your local SEO?
Complete your listings on Google My Business and Apple Business Connect
Whether on Google My Business or Apple Business Connect , you have the possibility of creating local establishment files : they allow you to have a local digital presence for each of your points of sale.
But for them to feed your local SEO and appear in the first search results on Google or any other search engine, they must be optimized . Here is a checklist of elements to indicate or complete:
Name: title of your Google listing. It should contain the name of your brand only . Remember to standardize your title for all your points of sale within the network.
Description: Write a text describing your activity . Don't go into too much detail, if you have a promise now is the time to display it and especially add keywords.
Categories : you can indicate 1 main and 9 secondary ones.
Address: the location of your point of sale . The location allows you to be geolocated on Google and Google Maps and therefore to appear in local searches and on itineraries.
Telephone and email contact details .
The link to your website .
Opening hours: so that your consumers do not come when you are closed. Remember to update them according to exceptional events and public holidays, this will avoid frustration for those who want to visit your store and may also save you a negative review in the process.
Images and videos of your establishment and your products.
Services: indicate the additional services offered by your points of sale.
Google Posts : These are like social media posts, but on Google!
Links to your social networks
Customer reviews : we’ll talk about it right after!
Call-to-action: Although it is not possible to customize them on Google Business Profile, Apple's platform offers it. So don't hesitate to do so.
Manage your customer reviews
Managing your customer reviews is at the heart of your local SEO because it is taken into account by search engines, to put you forward or not on the SERPs. Good management of customer reviews is therefore essential. Whether it is for your e-reputation , your customer satisfaction or your local SEO .
This starts with collecting reviews , for example through QR codes near your cash registers or via SMS or email campaigns. The algorithms favor establishment files that receive reviews on a regular basis.
Then, this involves responding to all your customer reviews (yes, all of them) as quickly as possible. We also recommend a maximum of 72 hours.