The use of social media as a search engine
Posted: Tue Jan 07, 2025 4:17 am
The average social media user’s attention span has shrunk and continues to shrink, making concise, impactful content more valuable than ever . Short videos capture attention quickly and encourage higher engagement rates.
So what can brands do to stay ahead of the short video trend? Your content needs to be visually appealing, engaging, and fast-paced – your message needs to be delivered in under 30 seconds. We previously discussed the reasons why video content is so successful in our social media video strategy blog. While video has only grown in popularity since then, the same principles still apply to video content.
Has your company understood the potential of short videos, but are you still wondering what kind of video would be good to start working on for advertising? If so, check out our blog post The right kind of video material for advertising for different stages of the purchase path with these tips.
Social media platforms as replacements for traditional search engines
While social media was once primarily used to connect iran phone data with friends and share personal updates, today social media platforms have evolved into more than just powerful search engines. Users actively search and find information on social media channels by searching.
is growing among more and more age groups, although Generation Z and millennials are naturally at the forefront of this change.
According to Forbes research, 24% of consumers prefer to use social media to search and find answers to questions. Among Generation Z, the figure is as high as 46%, and for them, using platforms like TikTok and Instagram as their primary search engine is commonplace.
People have always searched for things on social media, whether it's about specific users, brands, or trending products. A key recent development is the emphasis on social search engine optimization, as social media is increasingly being used specifically to research products, find product recommendations, and learn about brands.
For example: You want to know how to transfer data from one iPhone to another.
So what can brands do to stay ahead of the short video trend? Your content needs to be visually appealing, engaging, and fast-paced – your message needs to be delivered in under 30 seconds. We previously discussed the reasons why video content is so successful in our social media video strategy blog. While video has only grown in popularity since then, the same principles still apply to video content.
Has your company understood the potential of short videos, but are you still wondering what kind of video would be good to start working on for advertising? If so, check out our blog post The right kind of video material for advertising for different stages of the purchase path with these tips.
Social media platforms as replacements for traditional search engines
While social media was once primarily used to connect iran phone data with friends and share personal updates, today social media platforms have evolved into more than just powerful search engines. Users actively search and find information on social media channels by searching.
is growing among more and more age groups, although Generation Z and millennials are naturally at the forefront of this change.
According to Forbes research, 24% of consumers prefer to use social media to search and find answers to questions. Among Generation Z, the figure is as high as 46%, and for them, using platforms like TikTok and Instagram as their primary search engine is commonplace.
People have always searched for things on social media, whether it's about specific users, brands, or trending products. A key recent development is the emphasis on social search engine optimization, as social media is increasingly being used specifically to research products, find product recommendations, and learn about brands.
For example: You want to know how to transfer data from one iPhone to another.