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Areas of Use of Customer Analysis

Posted: Tue Jan 07, 2025 5:27 am
by mdarafat5724
If we examine it in more detail; it is an e-commerce activity in which customers' internet searches and online shopping history are examined by software, with the results detected and used by marketing experts or expert teams who want to increase their sellers' revenues.


Conducting an effective customer analysis will enable you to develop more appropriate and effective strategies on how to reach customers by learning the target market in which you should operate and which you can influence more easily.


Knowing customers is a critical and important point for the success of the company. Each customer is actually an individual, and individuals form a group. Individual ideas can often show similar characteristics if they belong to the same generation.


If you do not know who your customers are, their age range, what kind of socio- nigeria whatsapp phone number economic group they belong to, their interests and sensitivities, you cannot focus on a group. As a result, you may have to follow a simple and general sales strategy. Therefore, you need to take care to do customer analysis regularly.



Customer analysis usage areas

The areas of use of customer analysis conducted by e-commerce companies are quite wide. While some companies conduct analysis studies only to establish good relations with their customers, many companies attach importance to customer analysis to develop their sales, marketing and product management strategies.


Therefore, one of the main purposes of customer analysis is for e-commerce companies to find out who their customers are. Addressing the audience will cause a serious increase in your sales.