Download the guide: Email automation for online stores
Posted: Tue Jan 07, 2025 5:32 am
Examples of how you can engage your customers with email marketing:
Customer onboarding messages. If your product or service is a bit more complex, it may be a good idea to aim to engage customers with the product or service immediately after purchase.
Customized product recommendations. These work especially well in online stores.
Feedback surveys and thank yous for them. A thank you can be, for example, a 10% discount code or participation in a raffle.
Personal congratulations, for example on a birthday . In addition, a discount coupon or a store bonus on your next order can be very pleasing.
In summary; if you don't utilize email marketing, you are missing out on a huge sales potential from already warm customers.
Marketing automation
Marketing automation helps you reach the right people, at the right time, in the right place. It allows you to create automations to increase customer retention and upsells, which improves the jamaica phone data results of all marketing. Marketing automation also helps you streamline and automate repetitive processes in your business.
Marketing automation enables efficient and accurate segmentation of customers based on data. A good example of effective marketing automation is when, for example, a year has passed since a customer purchased your B2B company's services or products, marketing automation can detect this and sales can contact the customer again at the right time.
Marketing automation lets you manage your company's leads regardless of their origin. So with marketing automation, you can literally automate the advertising of the Engage stage.
Also, to measure marketing automation, you need to know how to set the right metrics and KPIs, which may be slightly different than in other channels. From a marketing automation perspective, a good metric is, for example, correctly segmented target audiences and the number of repeat purchases.
Customer onboarding messages. If your product or service is a bit more complex, it may be a good idea to aim to engage customers with the product or service immediately after purchase.
Customized product recommendations. These work especially well in online stores.
Feedback surveys and thank yous for them. A thank you can be, for example, a 10% discount code or participation in a raffle.
Personal congratulations, for example on a birthday . In addition, a discount coupon or a store bonus on your next order can be very pleasing.
In summary; if you don't utilize email marketing, you are missing out on a huge sales potential from already warm customers.
Marketing automation
Marketing automation helps you reach the right people, at the right time, in the right place. It allows you to create automations to increase customer retention and upsells, which improves the jamaica phone data results of all marketing. Marketing automation also helps you streamline and automate repetitive processes in your business.
Marketing automation enables efficient and accurate segmentation of customers based on data. A good example of effective marketing automation is when, for example, a year has passed since a customer purchased your B2B company's services or products, marketing automation can detect this and sales can contact the customer again at the right time.
Marketing automation lets you manage your company's leads regardless of their origin. So with marketing automation, you can literally automate the advertising of the Engage stage.
Also, to measure marketing automation, you need to know how to set the right metrics and KPIs, which may be slightly different than in other channels. From a marketing automation perspective, a good metric is, for example, correctly segmented target audiences and the number of repeat purchases.