Real-time data-driven optimization of advertising campaigns

[sharminakter]

In addition to channel-specific artificial intelligence functions, Smartly also provides access to Smartly's own artificial intelligence functionalities, which are not found in the social media channels' own advertising tools.

So you could say that with Smartly it is possible to combine several different artificial intelligences and utilize them in different ways.

So you could say that with Smartly it is possible to combine several different AIs and utilize them in different ways. Utilizing AI in advertising and its development frees up more time for, for example, strategic planning and development.

Smartly practically brings several different AIs onto the same kenya phone data platform, making it easy to manage them from one place instead of only using the channels' own AIs for marketing.

Next, we will go through some of Smartly's AI features. AI is baked deep into Smartly's functionality, such as:

Budget allocation
Automatic post boosting.
Although we're talking about paid social media advertising in this blog post, many companies also create organic content on social media channels.

Take Instagram posts, for example, which, due to current recommendation algorithms, can often go unseen by an account's followers. For this purpose, Smartly has Automated Post Boost, or APB, which, as the name suggests, automatically boosts organic posts for a predefined period of time. If this were done without Smartly's artificial intelligence and automation, it would mean manually promoting each individual post. Instead, Smartly can automate this process, freeing up more time and resources for other things.

Smartly also enables automatic budget allocation, which, based on your goals, looks at which ad, campaign, or even advertising channel performs best and allocates the budget to where it produces the most. This saves you time from manually allocating your budget.