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During Black Friday? Dont forget about the additional benefits that your customers can get during the promotion. Standing out from the competition is more than just a price reduction. This is where personalization comes in handy Personalization is made possible by collecting all the data in the system. You can offer regular or highly engaged customers a free monthlong subscription to additional content, a free series of webinars, and educational ebooks. Do something that will make the customer feel honored. Give him a personalized Black Friday gift Dont forget to mention it in the SMS Use the SMS senders name.

The sender of the message is a very important detail that affects the credibility of the shipment It can improve its reception and increase its effectiveness. Figure Personalization with the senders name of the mexico whatsapp resource message Example. Source Training materials. Entering a name in the sender field builds trust and the message also looks more professional than an SMS received from a random phone number. The name should be clear and not misleading to the recipient. The recipient must know from whom the message comes who is sending him the message and encouraging him to check out the offer or do.

Any other action. This makes him more willing to interact. Personalization i.e. individual discount codes Personalized communication can still make you stand out from the competition on Black Friday. In addition to the SMS starting with the recipients name, it is also worth giving him a personalized offer. The system allows you to send SMS with a dedicated discount code to each customer. You can assign to each recipient exactly what information they should see after clicking on the link generated for them. Fig. Example of SMS with dedicated discount codes prepared in the system. Source Training materials . Black.