Conversational commerce will be essential for businesses
Posted: Tue Jan 07, 2025 7:17 am
For all customers, having the chance to have a face-to-face conversation with a salesperson is motivating. Why? Because it is a direct bridge between their needs and the offer that will satisfy them. In the past, this was reflected in the level of training of the customer service staff of a physical store. But with the recent wave of digitalization, which has led almost all retailers to set up a virtual space. Sometimes in combination with physical stores, sometimes only online, this is now done through instant messaging chats. Through a professional chat, for example WhatsApp , a customer can ask specific questions. The seller will provide the appropriate answers through this channel.
The role of motivation in the customer-seller relationship Let’s think for a moment about a word we started this article with: “motivation” . It’s powerful and, in this case. It’s about finding sufficient reasons to make a specific expense, or buy from a specific store (virtual or physical). Motivation is a force that every good marketer must learn to harness to their advantage. It is not manipulation. It must be strategically focused on the steps that will ensure a good conversion rate. The stage where the customer approaches our brand using instant messaging chats is really crucial. We need to motivate them to stay with us. The tone used by the person representing our brand, the right use of language. The right amount of pre-made messages (templates) in combination with other tools, adapted to the context, animates the moment.
Humanizing while automating the conversation is almost an art. It is the art of knowing how to make sales using words in a digitalized conversational format. As we said, the number of companies that are starting to look for a digital space is increasing. This means, as you might expect, that competition is intensifying. The voice of cambodia telegram database your brand, its good management, in conjunction with a global marketing strategy. The one that pays special attention to conversational commerce , are your weapons to emerge victorious from the battle. Conversational commerce What is conversational commerce? As you probably understood, it is about making conversation as a means of selling. In the context of marketing, it is assumed that it is not a casual conversation. Rather, it is a subtle structure.
And it is also understood that it takes place via an instant messaging chat. Conversational commerce is characterized by interactive experiences . They aim to guide the conversation with the customer towards a conversion point, that is, the purchase. But, at the same time, it is important to highlight products and services. Therefore, it offers the customer the opportunity to ask questions, request help and advice before and after the purchase. In other words, it is a conversation for commercial purposes that consists, in itself, of a service offered by your brand. The security and motivation that the seller transmits What is the need that this service addresses? As we said in the introduction, it helps motivate people. For most people, spending money can be a source of stress, anxiety or overwhelm.
We want to be sure that what we are about to buy is exactly what we need, or even more: we want to be sure that we really need it. The salesperson who is in the driver's seat in a sales conversation will convey confidence to the customer. The feeling ideally anchored in real facts and not just in a representation of dialoguing with an expert in the field.
The role of motivation in the customer-seller relationship Let’s think for a moment about a word we started this article with: “motivation” . It’s powerful and, in this case. It’s about finding sufficient reasons to make a specific expense, or buy from a specific store (virtual or physical). Motivation is a force that every good marketer must learn to harness to their advantage. It is not manipulation. It must be strategically focused on the steps that will ensure a good conversion rate. The stage where the customer approaches our brand using instant messaging chats is really crucial. We need to motivate them to stay with us. The tone used by the person representing our brand, the right use of language. The right amount of pre-made messages (templates) in combination with other tools, adapted to the context, animates the moment.
Humanizing while automating the conversation is almost an art. It is the art of knowing how to make sales using words in a digitalized conversational format. As we said, the number of companies that are starting to look for a digital space is increasing. This means, as you might expect, that competition is intensifying. The voice of cambodia telegram database your brand, its good management, in conjunction with a global marketing strategy. The one that pays special attention to conversational commerce , are your weapons to emerge victorious from the battle. Conversational commerce What is conversational commerce? As you probably understood, it is about making conversation as a means of selling. In the context of marketing, it is assumed that it is not a casual conversation. Rather, it is a subtle structure.
And it is also understood that it takes place via an instant messaging chat. Conversational commerce is characterized by interactive experiences . They aim to guide the conversation with the customer towards a conversion point, that is, the purchase. But, at the same time, it is important to highlight products and services. Therefore, it offers the customer the opportunity to ask questions, request help and advice before and after the purchase. In other words, it is a conversation for commercial purposes that consists, in itself, of a service offered by your brand. The security and motivation that the seller transmits What is the need that this service addresses? As we said in the introduction, it helps motivate people. For most people, spending money can be a source of stress, anxiety or overwhelm.
We want to be sure that what we are about to buy is exactly what we need, or even more: we want to be sure that we really need it. The salesperson who is in the driver's seat in a sales conversation will convey confidence to the customer. The feeling ideally anchored in real facts and not just in a representation of dialoguing with an expert in the field.