Metrics of Crawl Budget Statistics
Posted: Tue Jan 07, 2025 9:48 am
This section of the report provides information about scan requests and groups them by:
Response: (for example, “OK (200)” or “Not Found (404)”
URL file type: (for example, HTML or image)
Purpose of the request: (“Discovery” for a new page or “Refresh” for an existing page)
Googlebot type: (e.g. smartphone or desktop)
7 Tips for Crawl Budget Optimization
1. Improve Your Site Speed
Improving your site’s speed can help Google crawl your site faster, which can lead to better use of your site’s crawl budget, and is also good for user experience (UX) and SEO.
2. Use Strategic Internal Linking
An effective internal linking structure can make it easier for search engine crawlers to find and understand your content, which can help you use your crawl budget more efficiently and increase your ranking potential.
Imagine your website as a hierarchy or a tree, with the homepage at the top. It is then divided into different categories and subcategories.
Crawl Budget and Internal Links
3. Keep Your Sitemap Updated
Having an up-to-date XML sitemap is another way to direct Google to your most important pages. Updating your sitemap when you add new pages can increase the likelihood (but not guarantee) that they will be crawled.
4. Block URLs You Don't Want Search Engines to Crawl
One of the most common problems we encounter, especially on e-commerce sites, is the crawling of URLs that provide no benefit. Pages that do not provide any benefit to the user and do not generate organic traffic should not be crawled by search engine bots such as Google.
To give examples of these pages;
I forgot my password
My Account
Cargo Tracking
My Favorites
Login
Register
etc.
5. Remove Unnecessary Redirects
If you have unnecessary 301 , 302, 307 redirects or similar HTTP status codes on uganda whatsapp phone number your site, you should remove them. Because they take users (and bots) from one URL to another. And they can slow down page load times and waste crawl budget.
6. Fix Broken Links
Broken links give the user a 404 error (page not found). This significantly affects user experience and SEO performance. Because here, you direct a visitor to your site to an incorrect or non-working page.
However, there is a confusion at this point! Because non-existent, non-working pages should usually return a 404 status code. So it is very important to design your own custom 404 page!
7. Remove Duplicate Content!
Duplicate content issues have a significant impact on crawl budget optimization. Google is designed to provide unique content to its users. Therefore, focus on creating more original content than the content on the internet or on your website. In addition, these contents should be beneficial to the user and should be created in accordance with the search intent of the users. Otherwise, your site's SEO performance and crawl budget will be negatively affected.
Response: (for example, “OK (200)” or “Not Found (404)”
URL file type: (for example, HTML or image)
Purpose of the request: (“Discovery” for a new page or “Refresh” for an existing page)
Googlebot type: (e.g. smartphone or desktop)
7 Tips for Crawl Budget Optimization
1. Improve Your Site Speed
Improving your site’s speed can help Google crawl your site faster, which can lead to better use of your site’s crawl budget, and is also good for user experience (UX) and SEO.
2. Use Strategic Internal Linking
An effective internal linking structure can make it easier for search engine crawlers to find and understand your content, which can help you use your crawl budget more efficiently and increase your ranking potential.
Imagine your website as a hierarchy or a tree, with the homepage at the top. It is then divided into different categories and subcategories.
Crawl Budget and Internal Links
3. Keep Your Sitemap Updated
Having an up-to-date XML sitemap is another way to direct Google to your most important pages. Updating your sitemap when you add new pages can increase the likelihood (but not guarantee) that they will be crawled.
4. Block URLs You Don't Want Search Engines to Crawl
One of the most common problems we encounter, especially on e-commerce sites, is the crawling of URLs that provide no benefit. Pages that do not provide any benefit to the user and do not generate organic traffic should not be crawled by search engine bots such as Google.
To give examples of these pages;
I forgot my password
My Account
Cargo Tracking
My Favorites
Login
Register
etc.
5. Remove Unnecessary Redirects
If you have unnecessary 301 , 302, 307 redirects or similar HTTP status codes on uganda whatsapp phone number your site, you should remove them. Because they take users (and bots) from one URL to another. And they can slow down page load times and waste crawl budget.
6. Fix Broken Links
Broken links give the user a 404 error (page not found). This significantly affects user experience and SEO performance. Because here, you direct a visitor to your site to an incorrect or non-working page.
However, there is a confusion at this point! Because non-existent, non-working pages should usually return a 404 status code. So it is very important to design your own custom 404 page!
7. Remove Duplicate Content!
Duplicate content issues have a significant impact on crawl budget optimization. Google is designed to provide unique content to its users. Therefore, focus on creating more original content than the content on the internet or on your website. In addition, these contents should be beneficial to the user and should be created in accordance with the search intent of the users. Otherwise, your site's SEO performance and crawl budget will be negatively affected.