Why? Let's try to figure it out

[[email protected]]

And yet, in 2021 and beyond, the text format will not lose its relevance.

How we perceive information
In the 21st century, the Internet has become the main source of knowledge and contact with the world. Information is pouring in incessantly, making it increasingly difficult for people to cope with it.

In addition to the growth in the amount of information, the speed of its processing has also increased. Remember how in the morning you quickly glance through the news feed, check your mail without really costa rica telegram reading the letters, look through your friends' new posts on Instagram. And all this - in half an hour on the way from home to work.

At the same time, many adults have problems concentrating. This is due to push notifications on our phones, contextual and targeted advertising, algorithms, and endless social media feeds. Will a person read your text when there is so much around that can captivate him? Isn't it more effective to make an advertising video or launch a corporate blog on YouTube?

About 80-85% of people around the world are visual, who perceive information through vision. About 12% are auditory, who are more focused on hearing. This division is conditional, since no one uses only one channel. But still, visual and auditory people are the majority.
Video affects two senses at the same time: vision and hearing. Text is only vision, unless we read it out loud. That is why it is believed that video holds our attention better.


Pros of video
Banner
Here are the arguments of those who support the opinion that video is better than text:

Video helps to quickly assimilate information. The brain processes it more actively (but not necessarily better).
Convey more emotions. We can understand a person's mood by their facial expression and gestures. We hear a voice that is emotionally charged.
A passive process that does not require much mental effort. Even if you turn on a video in the background and do something else at the same time, some of the information will be stored.
Watching a video requires less effort than understanding text.
Benefits for websites: When people watch a video on your resource, they stay on the site longer. And this has a positive effect on the site's ranking in search.
Visibility. This is very important for demonstrating the product in action. Video allows you to interact with the product more effectively and make a decision to buy it faster.
Establishes trust. When we see a human face, it is easier for us to believe the information being conveyed. For example, we are willing to believe the guy with the Snickers that the chocolate bar satisfies hunger. That is why they try to use human actors in