Campaigns based on chat conversations – Google Ads AI
Posted: Wed Jan 08, 2025 3:26 am
Google Marketing Live introduced new AI features for Google Ads, which promise to further simplify the campaign creation process, improve ad relevance, and most importantly, multiply advertisers' business results. Google's praise is endless, but how should a company using the Ads platform as an advertising channel react to these changes? And do marketing agencies have a role to play anymore, when AI seems to be doing everything?
Google's AI-powered chat directly in the Google Ads interface is about to become a reality. The principle is similar to, for example, Open AI's ChatGPT chat. Everything is based on the generative exchange of messages between humans and AI.
Google Ads AI analyzes landing pages and ads and summarizes the content to create relevant keywords, ad headlines, descriptions, images, and other creative materials for Google Ads campaigns.
With this new feature, Google AI promises to save lebanon phone data advertisers from the hardest work, which inevitably comes with setting up large advertising accounts.
However, there's no need to worry that all control has been lost! As an advertiser, you can edit the ad texts and images created by artificial intelligence before they are deployed.
Google's efforts continue in the Performance Max campaign type
As expected, Google put Performance Max on the podium as an example of how campaigns implemented with artificial intelligence can promote the growth of the companies being advertised.
According to Google, advertisers using Performance Max have reported impressive conversion growth – an average of over 18 percent, compared to 13 percent a year ago.
When you enter your website address into the platform, Google Ads AI will start learning about your brand and populate your campaign with relevant text and other creatives. Answer a few more clarifying questions and your campaign will be ready to go.
Google's AI-powered chat directly in the Google Ads interface is about to become a reality. The principle is similar to, for example, Open AI's ChatGPT chat. Everything is based on the generative exchange of messages between humans and AI.
Google Ads AI analyzes landing pages and ads and summarizes the content to create relevant keywords, ad headlines, descriptions, images, and other creative materials for Google Ads campaigns.
With this new feature, Google AI promises to save lebanon phone data advertisers from the hardest work, which inevitably comes with setting up large advertising accounts.
However, there's no need to worry that all control has been lost! As an advertiser, you can edit the ad texts and images created by artificial intelligence before they are deployed.
Google's efforts continue in the Performance Max campaign type
As expected, Google put Performance Max on the podium as an example of how campaigns implemented with artificial intelligence can promote the growth of the companies being advertised.
According to Google, advertisers using Performance Max have reported impressive conversion growth – an average of over 18 percent, compared to 13 percent a year ago.
When you enter your website address into the platform, Google Ads AI will start learning about your brand and populate your campaign with relevant text and other creatives. Answer a few more clarifying questions and your campaign will be ready to go.