Does the product have special features that make it different?
Posted: Wed Jan 08, 2025 3:51 am
The podcast below gives you insight into where you should start when you want to set goals for your company's digital marketing. In this episode, you'll get tips on creating and clarifying a value proposition, and how your company should start defining its competitive advantage.
If I had to do only one thing in marketing, it would be to really articulate the company's value proposition. And of course, if I could do one other thing, I would communicate it in the channels where customers spend their time. The value proposition is so important because it tells the customer why they should buy from your company.
A value proposition cannot be invented from scratch, but is created from existing building blocks:
The value or need your customers want
Competitive advantages and differentiating factors of your product/service
Your company's long-term vision
You will find the content of your value proposition at the center of these three elements.
All of this can be substantiated and made concrete luxembourg phone data by stories from your employees about how the value proposition is reflected in your practical work. Stories bring emotion and meaning to an otherwise often very benefit-focused value proposition. Ask what your employees are proud of, what your customers thank you for, and why they are your customers.
Your company's competitive advantages and differentiating factors are researched and conceptualized in these five categories:
Is the service process the best or unique?
What kind of customer experience is created when using the product/service?
Can branding and visual identity create differentiating factors?
Can we create a new and unique market within the market just for the company's products?
Through these questions, we find completely new angles on how to articulate the value of your company's product or service in a more meaningful and distinctive way for your customers.
If I had to do only one thing in marketing, it would be to really articulate the company's value proposition. And of course, if I could do one other thing, I would communicate it in the channels where customers spend their time. The value proposition is so important because it tells the customer why they should buy from your company.
A value proposition cannot be invented from scratch, but is created from existing building blocks:
The value or need your customers want
Competitive advantages and differentiating factors of your product/service
Your company's long-term vision
You will find the content of your value proposition at the center of these three elements.
All of this can be substantiated and made concrete luxembourg phone data by stories from your employees about how the value proposition is reflected in your practical work. Stories bring emotion and meaning to an otherwise often very benefit-focused value proposition. Ask what your employees are proud of, what your customers thank you for, and why they are your customers.
Your company's competitive advantages and differentiating factors are researched and conceptualized in these five categories:
Is the service process the best or unique?
What kind of customer experience is created when using the product/service?
Can branding and visual identity create differentiating factors?
Can we create a new and unique market within the market just for the company's products?
Through these questions, we find completely new angles on how to articulate the value of your company's product or service in a more meaningful and distinctive way for your customers.