Conducting competitor analysis (MARKET)
Posted: Wed Jan 08, 2025 3:57 am
Creating a marketing strategy using the MVG model (Market-Value-Growth)
With the MVG (Market-Value-Growth) model, you can create a management team-level marketing strategy for your company that is suitable for the competitive situation.
The model is particularly suitable for companies that want to secure their growth for years to come, get rid of the campaign-like nature of marketing, and develop their business to better match customers' digitalized purchasing processes.
The strategy process according to the MVG model proceeds in three stages.
Market = we must first know the current situation of the market and the changes taking place in it,
Value = so that we can create value for selected target groups that our competitors cannot,
Growth = because that's the only way we can create a marketing strategy that fuels growth.
The key word in the third point is nurturing. I believe macedonia phone data that you also want to reach a situation where your company's marketing is implemented in such a way that it feeds itself, and is not completely dependent on what you do in marketing on any given day. In this case, marketing has succeeded in strengthening the brand and acquiring the right kind of customer base as customers, who naturally bring other similar customers with them.
All 7 elements of the marketing strategy are also divided into the three stages just covered in the following way:
Defining target groups and creating buyer personas (MARKET)
Mapping technological opportunities (MARKET)
Setting marketing goals (VALUE)
Clarifying the value proposition and determining competitive advantages (VALUE)
Creating a content plan and channel strategy (GROWTH)
Creating a measurement plan and setting up a KPI dashboard (GROWTH)
Seven points may seem like a lot in a hectic everyday life. However, it is important to start somewhere. If you want to get started quickly, we recommend doing a competitor analysis, buyer personas, value proposition, and content plan. With them, you will already have the basic framework of your marketing strategy in place.
With the MVG (Market-Value-Growth) model, you can create a management team-level marketing strategy for your company that is suitable for the competitive situation.
The model is particularly suitable for companies that want to secure their growth for years to come, get rid of the campaign-like nature of marketing, and develop their business to better match customers' digitalized purchasing processes.
The strategy process according to the MVG model proceeds in three stages.
Market = we must first know the current situation of the market and the changes taking place in it,
Value = so that we can create value for selected target groups that our competitors cannot,
Growth = because that's the only way we can create a marketing strategy that fuels growth.
The key word in the third point is nurturing. I believe macedonia phone data that you also want to reach a situation where your company's marketing is implemented in such a way that it feeds itself, and is not completely dependent on what you do in marketing on any given day. In this case, marketing has succeeded in strengthening the brand and acquiring the right kind of customer base as customers, who naturally bring other similar customers with them.
All 7 elements of the marketing strategy are also divided into the three stages just covered in the following way:
Defining target groups and creating buyer personas (MARKET)
Mapping technological opportunities (MARKET)
Setting marketing goals (VALUE)
Clarifying the value proposition and determining competitive advantages (VALUE)
Creating a content plan and channel strategy (GROWTH)
Creating a measurement plan and setting up a KPI dashboard (GROWTH)
Seven points may seem like a lot in a hectic everyday life. However, it is important to start somewhere. If you want to get started quickly, we recommend doing a competitor analysis, buyer personas, value proposition, and content plan. With them, you will already have the basic framework of your marketing strategy in place.