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Transactional emails Transactional emails have the highest rate. This is because they are the most awaited by recipients after a specific action is performed on the estore website. For example these are emails after subscribing to a newsletter to get a promo code, confirmation of purchase and payment, information about sending a package and in most cases these are the most clicked. To such messages in addition to information about the status of the purchase you can also add solutions such as discount offers for subsequent purchases in the store, invitations to follow on social media or read a blog.

Or purchases made with a satisfaction survey. Such campaigns can help you build relationships with your audience. Automated emails Another type of mailing that is a must in every ecommerce is automated emails. Email automation benin whatsapp resource systems send them automatically based on the analysis of customer data and previously prepared communication scenarios. Most often they take the form of a welcome email after creating an account, an email sent on a customers birthday, offering a special discount or free gift, or a relationshipmaintaining email, the socalled retention emails. For example, the latter can be sent a week after a purchase in.

Your store, asking for an opinion on the purchased product, asking to add a review on the website or recommending the product to a friend. Such actions will also help to expand the mailing database. For users who visit your stores website and add products to the cart but do not complete the transaction, plan mailings to recover abandoned carts. The content should include information about the products waiting in the cart and complementary products related to the product category. The solution was proposed by a simple marketing automation system integrated with . What about inactive users... Dont worry. Almost.