Visual design to support conversion optimization
Posted: Wed Jan 08, 2025 4:15 am
The visual identity is only part of the branding effort, but it plays a very important role in the overall process. It is very important that the visual identity remains consistent throughout the entire purchase path. In terms of recognition, it is also important that the identity is repeated consistently across different channels. When the experience of your company is consistent, trust in your service or product increases, making it more likely that people will buy from you. The results of advertising are improved when the customer learns to recognize your company's advertisement, for example when browsing social media.
In addition to your company's strategy and story, your visual design should always be based on buyer personas , because your visual identity should appeal to your dream customers. Visual design allows you to create elements that will attract their attention, for example in advertisements. It is important to build a brand across different digital channels so that the measures communicate with each other strategically, measurably and effectively .
Nowadays, a large part of purchases are made digitally. We encounter a lot of advertising and therefore it is worth investing in a visual look. It is important for a visual look to be recognizable and malaysia phone data stand out from the crowd. When designing a look, it is therefore a good idea to also research and analyze your competitors to get an overall picture of the typical visual look of your industry. When you are aware of the lines of the visual look of the competition, it is easy to set yourself apart from them and add personality to the game.
Visual elements can be used to guide customers to take desired actions, such as micro-conversions on websites. A simple example of facilitating conversions is changing the color of the most important button on a campaign page to make it more distinctive, making it more likely that the customer will click on it.
Visuals can also improve user-friendliness and clarity. For example, using icons that support functions or using accent colors on websites helps visitors navigate through content.
When purchase paths are designed to support different levels of awareness of potential customers, you can build different signposts on your website to guide the buyer in the right direction towards desired actions.
In addition to your company's strategy and story, your visual design should always be based on buyer personas , because your visual identity should appeal to your dream customers. Visual design allows you to create elements that will attract their attention, for example in advertisements. It is important to build a brand across different digital channels so that the measures communicate with each other strategically, measurably and effectively .
Nowadays, a large part of purchases are made digitally. We encounter a lot of advertising and therefore it is worth investing in a visual look. It is important for a visual look to be recognizable and malaysia phone data stand out from the crowd. When designing a look, it is therefore a good idea to also research and analyze your competitors to get an overall picture of the typical visual look of your industry. When you are aware of the lines of the visual look of the competition, it is easy to set yourself apart from them and add personality to the game.
Visual elements can be used to guide customers to take desired actions, such as micro-conversions on websites. A simple example of facilitating conversions is changing the color of the most important button on a campaign page to make it more distinctive, making it more likely that the customer will click on it.
Visuals can also improve user-friendliness and clarity. For example, using icons that support functions or using accent colors on websites helps visitors navigate through content.
When purchase paths are designed to support different levels of awareness of potential customers, you can build different signposts on your website to guide the buyer in the right direction towards desired actions.