You are promoting this content to get links
Posted: Sun Jan 12, 2025 4:09 am
The more content you create, the more traffic you drive (assuming it’s best-in-class and ranks well). And that’s exactly the path SaaS giants like HubSpot and Pipedrive have taken to grow.
By deploying the right strategy, you can expect to see traffic increase month over month. This is a fairly predictable growth strategy.
And in this growth strategy, you typically do this:
You create relevant content that targets a group of keywords related to current events.
You see an increase in rankings and an increase in organic traffic.
You use the data collected when the content is first launched to improve and optimize it to drive growth.
You get top rankings and generate a consistent level of traffic.
You repeat this to target different groups of keywords.
We'll explore this strategy further below.
SEO can help lower your CPA
When you land new customers through paid media (usually PPC or paid social), you pay for every click to your website. Increase the number of clicks through digital channels, and you pay for it all. That’s how social media works.
What usually ends up happening is that your CPA through paid canada telegram data channels increases over time as you exhaust the audiences that are closest to converting. If you’re lucky, your CPA will remain constant, but once you run an optimized campaign, you’ll reach a point where you can’t reduce that cost any further.
With SEO, on the other hand, it’s usually the opposite. In fact, it can help you lower your CPA over time.
CPA is usually high initially, but as you grow, it can quickly decrease. While SEO requires ongoing investment, these costs don’t increase with every click like paid media does.
Accepting that paid acquisition channels often increase over time, the result of this cross-channel approach is that the cost per acquisition remains stable, as referral traffic has a compensating effect. Ideally, the overall result will be a lower CPA.
By deploying the right strategy, you can expect to see traffic increase month over month. This is a fairly predictable growth strategy.
And in this growth strategy, you typically do this:
You create relevant content that targets a group of keywords related to current events.
You see an increase in rankings and an increase in organic traffic.
You use the data collected when the content is first launched to improve and optimize it to drive growth.
You get top rankings and generate a consistent level of traffic.
You repeat this to target different groups of keywords.
We'll explore this strategy further below.
SEO can help lower your CPA
When you land new customers through paid media (usually PPC or paid social), you pay for every click to your website. Increase the number of clicks through digital channels, and you pay for it all. That’s how social media works.
What usually ends up happening is that your CPA through paid canada telegram data channels increases over time as you exhaust the audiences that are closest to converting. If you’re lucky, your CPA will remain constant, but once you run an optimized campaign, you’ll reach a point where you can’t reduce that cost any further.
With SEO, on the other hand, it’s usually the opposite. In fact, it can help you lower your CPA over time.
CPA is usually high initially, but as you grow, it can quickly decrease. While SEO requires ongoing investment, these costs don’t increase with every click like paid media does.
Accepting that paid acquisition channels often increase over time, the result of this cross-channel approach is that the cost per acquisition remains stable, as referral traffic has a compensating effect. Ideally, the overall result will be a lower CPA.