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Types of commercial software

Posted: Sun Jan 12, 2025 5:01 am
by subornaakter40
Do you feel that the workload in your sales force has reached a point where Excel spreadsheets seem insufficient? Many companies reach a point where they must deal with manual management of their sales , which triggers typical problems such as lack of customer follow-up and loss of new business opportunities.

Without sales software that centralizes your information in one place , your salespeople spend too much time recording data, trying to find that data in the middle of endless spreadsheets, or deleting duplicate data when they should be selling and adding value to your company.

In order to prevent sales management from becoming an arduous, repetitive and demotivating task, in this article we offer you a practical and detailed guide to the main key aspects that you need to know to implement sales software in your company and say goodbye to manual input once and for all.


Types of commercial software
In previous articles, we have already talked about what we mean by commercial software, its main functionalities and the uses it supports, so to access this information, click here . But what brings us together on this occasion is to focus on the most prominent typologies that exist in terms of commercial software. To understand georgia telegram data how this tool operates, whether it is free software or proprietary software, we must first differentiate the sales models that exist.


B2B
The B2B (Business to Business) model refers to commercial transactions carried out between companies . In this context, B2B sales are concerned with offering products, services or solutions that satisfy the commercial needs of other businesses.

One of the key features of the B2B model is the focus on value and return on investment , as a solution is considered by the business client based on the quantifiable impact on cost reduction and long-term gains that can be obtained by acquiring it. Due to the complexity, time and significant purchase volume of its business processes, B2B sales favor long-lasting business relationships.

Furthermore, companies often require specific solutions that are tailored to their needs , so B2B service providers must provide customized solutions for each particular case. Examples that operate under this model are IBM, General Electric and Intel.

Bearing these characteristics in mind, commercial software dedicated to the B2B model is that which provides value during the execution and monitoring of the commercial process of business clients who hire a specific service or solution to improve some aspect of their business, whether in terms of improving key processes or implementing software to achieve resource optimization.

Sales software can help you send automated emails, identify potential clients' LinkedIn profiles, and automatically schedule meetings, complete with reminders. Additionally, it can manage specific business opportunities that you can effectively follow up on.