Email marketing measurement indicators
Posted: Sun Jan 12, 2025 5:09 am
Click-through rate
It measures the percentage of total recipients who clicked on at least one link in an email. It is an important indicator of email relevance that helps evaluate the strength of the strategy implemented with email marketing. Likewise, you can identify variations in user behavior through what is known in digital marketing and web analytics as A/B testing.
Delivery rate
Measures the percentage of emails that did not bounce and were accepted into the subscriber's inbox. This allows these best emails to eventually be opened by recipients, which increases the chances of successfully meeting the conversion goal.
Conversion rate
It is the percentage of subscribers who complete a goal required to advance in your sales funnel, whether it is becoming a customer after completing a purchase or renewing a subscription. Tracking your conversion rate allows you to understand the success or points for improvement of your marketing actions.
Bounce rate
It is the percentage of emails returned to the sender because they were not delivered. There are two types of bounces: hard bounce and soft bounce. A hard bounce is permanent, while a soft bounce is temporary and can still be reversed. Knowing this metric is essential to optimize the delivery rate of your emails.
Casualty rate
This is the percentage of people who unsubscribe or opt out after receiving an email. This usually happens when subscribers don't find value in the emails they receive. While having a high unsubscribe rate may at first glance be a bad indicator, it's actually a springboard for improvement so that your next emails are better directed in a safe direction.
Measurement indicators
>>>If you want to implement an effective georgia telegram data email marketing strategy with Hubspot, schedule a free video call with us so we can advise you on the implementation<<<
Accelerate conversion times by applying an effective email marketing strategy with Hubspot
The intention of this article was to provide you with a complete guide on the highlighted aspects of email marketing, taking into account that it is a strategy that works and generates good results when implemented correctly.
This includes analyzing the structure of your email, optimizing your contact list, personalizing your messages, and automating mass mailings to reach a wider audience, whether from a computer or any of your mobile devices .
But also remember to include a message that appeals to the recipient's interest and a subject that serves as a trigger to avoid bounce rates, improve engagement and boost the conversion of potential customers into real customers. In short, email marketing emails are examples of effective practices that generate qualified leads for sales.
If you are in the process of building your own Hubspot email marketing strategy and are not yet familiar with the tool, schedule a meeting with us so we can answer your frequently asked questions, help you solve your needs, and scale your business.
It measures the percentage of total recipients who clicked on at least one link in an email. It is an important indicator of email relevance that helps evaluate the strength of the strategy implemented with email marketing. Likewise, you can identify variations in user behavior through what is known in digital marketing and web analytics as A/B testing.
Delivery rate
Measures the percentage of emails that did not bounce and were accepted into the subscriber's inbox. This allows these best emails to eventually be opened by recipients, which increases the chances of successfully meeting the conversion goal.
Conversion rate
It is the percentage of subscribers who complete a goal required to advance in your sales funnel, whether it is becoming a customer after completing a purchase or renewing a subscription. Tracking your conversion rate allows you to understand the success or points for improvement of your marketing actions.
Bounce rate
It is the percentage of emails returned to the sender because they were not delivered. There are two types of bounces: hard bounce and soft bounce. A hard bounce is permanent, while a soft bounce is temporary and can still be reversed. Knowing this metric is essential to optimize the delivery rate of your emails.
Casualty rate
This is the percentage of people who unsubscribe or opt out after receiving an email. This usually happens when subscribers don't find value in the emails they receive. While having a high unsubscribe rate may at first glance be a bad indicator, it's actually a springboard for improvement so that your next emails are better directed in a safe direction.
Measurement indicators
>>>If you want to implement an effective georgia telegram data email marketing strategy with Hubspot, schedule a free video call with us so we can advise you on the implementation<<<
Accelerate conversion times by applying an effective email marketing strategy with Hubspot
The intention of this article was to provide you with a complete guide on the highlighted aspects of email marketing, taking into account that it is a strategy that works and generates good results when implemented correctly.
This includes analyzing the structure of your email, optimizing your contact list, personalizing your messages, and automating mass mailings to reach a wider audience, whether from a computer or any of your mobile devices .
But also remember to include a message that appeals to the recipient's interest and a subject that serves as a trigger to avoid bounce rates, improve engagement and boost the conversion of potential customers into real customers. In short, email marketing emails are examples of effective practices that generate qualified leads for sales.
If you are in the process of building your own Hubspot email marketing strategy and are not yet familiar with the tool, schedule a meeting with us so we can answer your frequently asked questions, help you solve your needs, and scale your business.