How Design Affects the Way People Read
Posted: Sun Jan 12, 2025 5:19 am
Design is the first thing your readers are going to see before they read anything. If your design is not aesthetically pleasing to the eye, then you’re already on a bad start.
Even though there are some exceptions, there are certain rules that come into play with designing an email that will help improve the reader’s experience and encourage them to continue reading your content.
There are three main factors that affect how people view designs. These three components can make or break your email campaign:
Visual Hierarchy (most important info presented bigger)
The Gestalt Theory (visual elements organized in space=shape)
Perception Principle (proximity=similarity)
Each of these aspects needs to be taken into consideration when designing your email marketing campaigns. Having a good visual design will help your reader understand the information.
Design Also Affects Emotions
When it comes to email marketing, colors play a big role in how people emotionally react to your message. Different colors evoke different feelings in people. You need to be aware of the emotions you are trying to evoke in your reader and use colors accordingly.
For example, if you want to come across as professional and trustworthy, you would use blue as your main color. Blue is often associated with these characteristics. On the other hand, if you’re wanting to come across as fun and exciting, then you would use bright colors as your main design palette.
Images also play a part in how readers emotionally react to your email marketing campaign. You want to make sure that the images you use fit well with the content you write.
Make sure you spend some time understanding the connection between linkedin database colors and emotions.
Successful Email Marketing Tips
Now that you understand the connection between design and your readers, let’s talk about a few email marketing tips for your small business. Make sure to implement each one of these for all of your marketing designs.
1. Focus on the Top of Your Emails
The only thing a person sees when they first open your email is the top half of your content.
In order to get their attention, you need to make sure that the visual elements in the top take up most of your screen space and are bigger than other images or text throughout your design.
People will be able to read the headline from this section which means you need to craft a good one for them so they want to click through and continue reading.
Using a statistic is one of the best ways to grab attention. Just make sure it’s relevant and not something commonly known. Wow them!
Even though there are some exceptions, there are certain rules that come into play with designing an email that will help improve the reader’s experience and encourage them to continue reading your content.
There are three main factors that affect how people view designs. These three components can make or break your email campaign:
Visual Hierarchy (most important info presented bigger)
The Gestalt Theory (visual elements organized in space=shape)
Perception Principle (proximity=similarity)
Each of these aspects needs to be taken into consideration when designing your email marketing campaigns. Having a good visual design will help your reader understand the information.
Design Also Affects Emotions
When it comes to email marketing, colors play a big role in how people emotionally react to your message. Different colors evoke different feelings in people. You need to be aware of the emotions you are trying to evoke in your reader and use colors accordingly.
For example, if you want to come across as professional and trustworthy, you would use blue as your main color. Blue is often associated with these characteristics. On the other hand, if you’re wanting to come across as fun and exciting, then you would use bright colors as your main design palette.
Images also play a part in how readers emotionally react to your email marketing campaign. You want to make sure that the images you use fit well with the content you write.
Make sure you spend some time understanding the connection between linkedin database colors and emotions.
Successful Email Marketing Tips
Now that you understand the connection between design and your readers, let’s talk about a few email marketing tips for your small business. Make sure to implement each one of these for all of your marketing designs.
1. Focus on the Top of Your Emails
The only thing a person sees when they first open your email is the top half of your content.
In order to get their attention, you need to make sure that the visual elements in the top take up most of your screen space and are bigger than other images or text throughout your design.
People will be able to read the headline from this section which means you need to craft a good one for them so they want to click through and continue reading.
Using a statistic is one of the best ways to grab attention. Just make sure it’s relevant and not something commonly known. Wow them!