As more and more businesses begin to take full advantage

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of email marketing, it will be more difficult to get your audience’s attention. This is especially true when it comes to products that are considered ‘wants’ instead of necessities.

By personalizing the emails that you send, you’ll drastically increase your engagement that you have with your audience. After all, you can’t expect someone to be interested in something that doesn’t pertain to them directly.

Common personalization metrics include:

Interests/hobbies
Geographic location
Purchase history
Browsing behavior
By configuring these variables correctly, you’ll be able to send your audience an email with an offer they’re highly likely to take advantage of.

4. Bright Color Palettes
2020 has been a rough year for everyone, and many of us can’t wait for this chapter of our lives to close.

Companies have already established their intentions to make 2021 a year filled with strength and positivity. As a result, many businesses have completely revamped their email marketing color palettes to include bright, vibrant colors.

This means it’s likely in your best interest to incorporate a bit of color in your emails over this next year. While doing so isn’t guaranteed to exponentially increase your clickthrough rate and conversions, you could potentially miss out on these opportunities if your emails don’t incorporate a bright color palette.

5. A Focus on Privacy
The cybercrime industry is expected to be worth over $6 trillion at the beginning of 2021. Unfortunately, this means that more hackers than ever before will attempt to procure sensitive data online. Information like credit numbers, addresses, names, etc. is all highly sought after.

As a result, it’s your responsibility to convey to your audience that you’re zalo database taking all of the necessary steps in order to ensure their data remains private and secure. This has a handful of other benefits, as well, such as a decrease in the number of individuals who choose to opt-out of their subscription to your company’s emails.

In order to establish an infrastructure of privacy between you and your audience, you’ll need to take a number of steps. These include:

Offering your audience the chance to consent before data is collected
Create a comprehensive privacy policy that addresses major consumer concerns
Provide your users with the opportunity to revoke this permission
When handled correctly, the extra privacy your audience receives will strongly increase their trust in your brand.

6. Just Text
Interestingly, there’s a trend that sits on the other end of the design spectrum— incorporating only text in your message.

While this may seem contrary to the other tips mentioned in this list, it has its place in certain scenarios. For example, an announcement by a company’s president to its audience will be far more impactful if it’s comprised only of text.

This also doesn’t mean that aesthetics isn’t a priority. Formatting, font choice, etc. are all integral to creating the best email content possible. The end result is something that’s far more intimate than a message filled with colors and pictures.