Organizing content on the site

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Yandex.Wordstat or Google Trends will help you to determine popular keywords and phrases in your niche. You can analyze your competitors' queries through Spywords in the "Smart query selection" section:

Next, we mark the most relevant keywords and phrases that have a high volume of search demand. These keywords will serve as the basis for organizing the hierarchy of pages on your site.
We build a hierarchy of pages:
We create a home page that will summarize information about your site and contain the main keywords.
We divide the content into subtopics using the remaining keywords from your search research.
We create a separate page for each direction, which will contain more detailed information about this direction.
We set up the nesting of sections and subsections based on the specifics of your direction (for example, the page “Men's down jackets” will be nested in the “Down jackets” section).
Preparing content
We recommend adding keywords to your peru phone data content titles, subtitles, and body copy to improve its relevance and SEO. Keep in mind that content should be interesting and useful to users, so make it informative and easy to read.
Optimizing navigation
Place links to subpages on the relevant main pages to create an internal link structure.
Make sure your visitors can easily find the information they need and navigate your site without difficulty.
Managing Meta Tags and Page Titles
The title of each page should contain relevant keywords and phrases. Place your keywords at the beginning of the title to increase their relevance.
Include keywords in your page description to help search engines understand what's on your page. Limit your meta description tag to 160 characters so it's fully displayed in search results.
Include keywords in your page title tag. Keep the title length to 50-60 characters so that it appears in full in search results.
Some more tips on organizing content
Research infoboxes and snippets: Research what types of infoboxes and snippets appear in your competitors’ search results. Analyze their structure and content to determine what types of content might be applicable to your site.

Create content: Use structured data like JSON-LD, Schema.org, or Microdata to help search engines understand your site’s content. Create content that answers users’ questions and matches their informational queries.

Optimize content: Include keywords and questions in your content to increase its relevance to search engines. Use structured elements like headings, lists, and tables to help search engines better understand your site’s content.

Test display: Use tools like Google Search Console to check how your content displays in infoboxes and snippets. Analyze traffic and click-through data to optimize your content and improve its display in search engines.

When creating the structure of your website, consider user queries and their behavior in search engines. Remember that SEO is an ongoing process that requires constant optimization and analysis of results. Taking all these factors into account, you will be able to improve your website's visibility in search engines and attract more organic traffic.