7 affiliate email marketing tips to launch a successful campaign

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Successful affiliate marketers work hard to earn audience trust. Rather than make overt sales pitches, your emails should benefit your audience in some way.

Pack your emails with useful content that solves problems and helps your audience improve their lives. Then, recommend products that can truly help them. Remember: you’re not marketing to your audience. You’re having a conversation.

In this affiliate email marketing sample from Kim Komando, she tells people why she uses Express VPN, then gives them an affiliate link to check it out for themselves:



2. Tell stories
When you recommend a product, the most convincing strategy is to tell a story that illustrates how it helped you. You want your audience to identify with your pain points — to see themselves in you — and understand that something that worked for you might work for them.

Don’t just tell your audience how great a product is. Rather, tell them how you benefited by buying it. Don’t forget to include your affiliate link in your call to action.

As another good affiliate email marketing sample, Cool Tools tells the story of how this propane torch was used on Battle Bots. Note the affiliate link:



3. Soft sell
Don’t include a product recommendation in every single email. Instead, use email marketing to foster relationships. A good rule of thumb is that 80% of your emails should be useful content and 20% should include product pitches.

In most cases, your pitch should be a soft sell. A mere mention of the benefits of a product can be enough to drive affiliate sales once you’ve established trust.

4. Use lead magnets
Use lead magnets to attract subscribers and build your email list. Lead magnets are incentives delivered to customers in return for their email addresses.

The best lead magnets help your audience solve their problems or achieve their goals. For example, a guide to backyard gardening would appeal to people interested in gardening, while a tax write-off checklist would appeal to small business owners. Give your audience something useful, and you can begin building trust while gaining permission to send them emails.

This lead magnet on I Will Teach You To Be Rich offers a free chapter when users opt in:


5. Automate
Develop automated systems that make it easy to deploy email nurturing campaigns. Start with subscribe forms that make it easy for your audience to opt in (and download your lead magnets).

Pop-up forms, exit intent forms, sidebar and footer forms all work. Set up autoresponder campaigns that are triggered on opt-in and deliver a sequence of scheduled emails to new subscribers. You can still send one-off emails to your list, but automation will free up time to focus on business growth.

6. Segment your lists
If you have multiple audience personas, or your content spans multiple fields of interest, amazon database it’s a good idea to segment your lists. Doing so can dramatically increase your opt-in, open and conversion rates.

For example, if you operate a building supply store, you might have one list for do-it-yourself customers and another for high-volume contractors. Each audience is likely to be interested in different content and deals, so segmenting your lists makes it easier to deliver the right message to the right person at the right time.

7. Test your emails
A/B testing is a great way to consistently improve your affiliate email marketing results. Start with a “control,” or the email you always send. brand affiliate program affiliate retargeting email templates subject line reward email template insert influencer course free resource whitelisting instructions twitter link to twitter profile free affiliate marketing insert social media platform discount code reach out to your target audience and discuss brand affiliate email template posts on insert. Then, create an alternative version. Send each version to an equal number of people on your list to see which performs best. The winner becomes your new control, and you can continue testing alternatives against it until you’re confident you’re sending the best version.

Ready to earn more money? Use these affiliate email marketing tips to develop a successful campaign that builds your audience and boosts commissions.