Gender of users: 50% female male

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Pinterest
Average age range of users: 18-35 years old

Gender of users: 80% female, 20% male

LinkedIn
Average age range of users: 22-54 years old

Gender of users: 46% female, 52% male

Instagram
Average age range of users: 18-40 years old

Gender of users: 58% female, 42% male

If you’re looking for ways to define the particular needs of your audience, consider developing personas for your target social media audience. This will create a precise vision of exactly who they are, what content or information they’re craving, and where you should focus to communicate with them.

Considering the time commitment required
The key aspect of social media is “social” — probably the most understated and mom database forgotten portion of the equation. Not unlike good public relations, businesses should use social media as a source of two-way communication with their audience, regardless of the platform. This means that in addition to posting articles, videos, and other relevant posts you want your audience to “like” and “share,” you need to interact with them.

How often should you post to your social networks?
Facebook: 1-2 times per day

Twitter: 3-4 times a day

Pinterest: 2-3 times per day

LinkedIn: 2-4 times per day

Instagram: Once a day

The average amount of time spent by small businesses on social media per week? Six hours and counting.

The bottom line
Don’t feel pressured to be on every platform. Start with the one that connects you with the right audience, aligns with your business’s needs and can regularly be managed depending on your resources. Then, expand from there.