Who is my client? This is practically the first question we india whatsapp data must ask ourselves and answer when we want to develop a new telemarketing campaign . Knowing the primary objective of our actions will help us to draw up an appropriate strategy, to propose the right messages and to get our service right. Therefore, we cannot expect to behave in the same way when our interlocutor is going to represent a company as when he is only going to attend to his interests as an individual consumer.
By definition, customer service is about addressing customers' needs and problems so that they have the best possible experience. Therefore, logically, its characteristics will clearly condition our way of approaching the work.
Specifically, we have:
B2B ( business to business ): This refers to business-to-business dealings. In other words, in this case, we are a company that carries out telemarketing activities to communicate with another company. The aim is to sell them a product or service, or to provide them with some type of assistance.
B2C ( business to consumer ): This is the best-known option, because our company deals directly with individual consumers.
In general, we can say that B2B marketing is more laborious and demanding , because it involves more people in decision-making. Although the advantage that compensates for all this is that it involves a smaller volume of clients , so it does not force us to repeat the process so many times or convince our interlocutors again and again.
- Board index
- All times are UTC
- Delete cookies
- Contact us