Paid Advertising or SEO – Which is Better for Your Business?
Posted: Wed Dec 04, 2024 9:10 am
Entrepreneurs who want to be up to date and sell more decide to trade with the help of an online store . This is a great idea, especially since in recent years customers have moved their shopping to the network. They were forced to do so by the circumstances of early 2020, and encouraged by the efforts of online stores to make online shopping as pleasant as possible.
It is worth remembering, however, that just as a brick-and-mortar business requires constant work, not a stroke of luck, so it is with online sales. If you want your store to be popular, you need to promote yourself using available marketing methods. Paid advertising or SEO – what to choose in a given case?
For the patient ones: SEO, or positioning
Positioning websites and online japan telegram phone number list stores is the work of gaining organic traffic from Google. It is often interchangeably called SEO ( Search Engine Optimization ), which means optimization for the search engine.
It is a complex process consisting of many stages and elements, which ultimately aim to optimize the technical background of the website, select key phrases for the content, fill pages and stores with content , and acquire external links.
You can conduct SEO activities on your own to position your store or use the support of specialists, such as the Redseo agency . Then you don't have to worry about how to optimize URLs, how to choose keywords or where to get valuable links. Specialists will do it for you.
As a result of well-thought-out SEO activities, the store is more visible on the web. The goal of everyone is TOP10, or the first page of searches, and the greatest success is to place your store in TOP3, or on the absolute podium.
For this to happen, you need to meet a lot of conditions imposed by Google algorithms. These are the so-called ranking factors. Not all of them are public, but the ones we know allow for efficient preparation of the page and its optimization. Care for the page in terms of SEO is ongoing.
Yes, you have to wait for results when it comes to SEO. The effects of your actions are not immediate. Positioning is a process that can take up to several months to achieve the first satisfactory results.
Does this mean it's a worse marketing method? Not at all. SEO assumes long-term effects , which is not without significance. We'll talk more about the pros and cons of SEO in a moment, but for now, check out what paid search advertising has to offer.
For the impatient: Google Ads, or paid advertising in the search engine
If you are looking for effects here and now, express and immediate, then paid advertising in the search engine is created for you . The most popular advertising system is Google Ads, because the Google search engine is used by the majority of Polish (and not only) users.
The system offers a wide selection of ad types (text, video, product, etc.). Such flexibility is an opportunity for every entrepreneur and every business.
You can run advertising campaigns in the system yourself, using Google's guidelines posted online, or decide to work with specialists.
It is possible to achieve satisfactory campaign results on your own, but it is worth remembering that it requires an investment of time and work.
With the help of the Google Ads system, you can construct an advertising campaign tailored to your individual needs and the goals you want to achieve.
I mentioned that unlike SEO, Google ads are perfect for the impatient. This is because once a campaign is created and approved, the ads are displayed on the Internet almost immediately.
Advantages and disadvantages of positioning
Positioning is a great way to achieve a higher position in search results for appropriately selected phrases. What are its main advantages?
A well-optimized store page is a benefit both in terms of the evaluation of search engine robots and in terms of the comfort of users and potential customers of your offer. Optimization for Google algorithms improves the visibility of the page, and positive UX is a chance that customers will come back to you .
Good and ongoing SEO brings long-term effects . A well-optimized site is more usable, less flawed and easier to remove from it.
The undoubted advantage of organic activities is their lower price compared to paid advertising .
A high position in the results means that your offer is displayed to the user when they are looking for your product. Then you reach those who are really interested!
Appearing on the first page of searches generates more organic traffic , which very often leads to more sales for your store.
What about the disadvantages? SEO is one of the more valuable marketing methods, but some people point out its inherent disadvantages:
Long wait for the effect . Before the page is optimized, before all the subpages are indexed, and the site is filled with substantive content, weeks and sometimes even months pass. SEO is therefore an investment in the future, not in results here and now.
The costs of positioning, although lower in the long run, are quite high at the beginning, especially when the store requires many corrections and repairs.
Good SEO on a solid foundation (such as a reliable server, stable platform and positive domain history) will bring fantastic results. However, it may turn out that there will be insurmountable obstacles and positioning will not bring satisfactory results (e.g. too much competition or unfavorable domain history).
Advantages and disadvantages of Google Ads
It is similar in the case of paid advertising. The Google Ads system has many advantages, but it is not without its flaws . Let's start with what entrepreneurs value "Adsy" for:
Advertisement in the Google Ads system is displayed to those users who are looking for a specific product. Following this path, by launching a campaign, you respond to needs. You quickly reach a potential customer with your offer.
It is worth remembering, however, that just as a brick-and-mortar business requires constant work, not a stroke of luck, so it is with online sales. If you want your store to be popular, you need to promote yourself using available marketing methods. Paid advertising or SEO – what to choose in a given case?
For the patient ones: SEO, or positioning
Positioning websites and online japan telegram phone number list stores is the work of gaining organic traffic from Google. It is often interchangeably called SEO ( Search Engine Optimization ), which means optimization for the search engine.
It is a complex process consisting of many stages and elements, which ultimately aim to optimize the technical background of the website, select key phrases for the content, fill pages and stores with content , and acquire external links.
You can conduct SEO activities on your own to position your store or use the support of specialists, such as the Redseo agency . Then you don't have to worry about how to optimize URLs, how to choose keywords or where to get valuable links. Specialists will do it for you.
As a result of well-thought-out SEO activities, the store is more visible on the web. The goal of everyone is TOP10, or the first page of searches, and the greatest success is to place your store in TOP3, or on the absolute podium.
For this to happen, you need to meet a lot of conditions imposed by Google algorithms. These are the so-called ranking factors. Not all of them are public, but the ones we know allow for efficient preparation of the page and its optimization. Care for the page in terms of SEO is ongoing.
Yes, you have to wait for results when it comes to SEO. The effects of your actions are not immediate. Positioning is a process that can take up to several months to achieve the first satisfactory results.
Does this mean it's a worse marketing method? Not at all. SEO assumes long-term effects , which is not without significance. We'll talk more about the pros and cons of SEO in a moment, but for now, check out what paid search advertising has to offer.
For the impatient: Google Ads, or paid advertising in the search engine
If you are looking for effects here and now, express and immediate, then paid advertising in the search engine is created for you . The most popular advertising system is Google Ads, because the Google search engine is used by the majority of Polish (and not only) users.
The system offers a wide selection of ad types (text, video, product, etc.). Such flexibility is an opportunity for every entrepreneur and every business.
You can run advertising campaigns in the system yourself, using Google's guidelines posted online, or decide to work with specialists.
It is possible to achieve satisfactory campaign results on your own, but it is worth remembering that it requires an investment of time and work.
With the help of the Google Ads system, you can construct an advertising campaign tailored to your individual needs and the goals you want to achieve.
I mentioned that unlike SEO, Google ads are perfect for the impatient. This is because once a campaign is created and approved, the ads are displayed on the Internet almost immediately.
Advantages and disadvantages of positioning
Positioning is a great way to achieve a higher position in search results for appropriately selected phrases. What are its main advantages?
A well-optimized store page is a benefit both in terms of the evaluation of search engine robots and in terms of the comfort of users and potential customers of your offer. Optimization for Google algorithms improves the visibility of the page, and positive UX is a chance that customers will come back to you .
Good and ongoing SEO brings long-term effects . A well-optimized site is more usable, less flawed and easier to remove from it.
The undoubted advantage of organic activities is their lower price compared to paid advertising .
A high position in the results means that your offer is displayed to the user when they are looking for your product. Then you reach those who are really interested!
Appearing on the first page of searches generates more organic traffic , which very often leads to more sales for your store.
What about the disadvantages? SEO is one of the more valuable marketing methods, but some people point out its inherent disadvantages:
Long wait for the effect . Before the page is optimized, before all the subpages are indexed, and the site is filled with substantive content, weeks and sometimes even months pass. SEO is therefore an investment in the future, not in results here and now.
The costs of positioning, although lower in the long run, are quite high at the beginning, especially when the store requires many corrections and repairs.
Good SEO on a solid foundation (such as a reliable server, stable platform and positive domain history) will bring fantastic results. However, it may turn out that there will be insurmountable obstacles and positioning will not bring satisfactory results (e.g. too much competition or unfavorable domain history).
Advantages and disadvantages of Google Ads
It is similar in the case of paid advertising. The Google Ads system has many advantages, but it is not without its flaws . Let's start with what entrepreneurs value "Adsy" for:
Advertisement in the Google Ads system is displayed to those users who are looking for a specific product. Following this path, by launching a campaign, you respond to needs. You quickly reach a potential customer with your offer.