How to promote a blog to increase its reach? Learn tips
Posted: Wed Dec 04, 2024 9:37 am
Sounds promising, right? But you probably have a long way to go – writing even the best article is not enough for the entry to start spreading like a virus on the web. Although the basis is a high position in search results for a specific phrase, you do not have to abandon other promotional activities. The more actions you take, the greater the chance of improving the reach of published blog articles.
From this article you will learn, among other things:
why better visibility in search results matters
how to develop article topics
why systematic publication of entries is important
how to start promoting a blog
where to promote blog articles.
If you skip the step of promoting your articles, you’re wasting your hard work on your posts. You’re not taking full advantage of your company blog, which is a korea telegram phone number list great content marketing tool. Even if you really enjoy blogging , there’s no point in wasting your time on something that won’t bring the expected results. So instead of working on another article, start promoting “freshly” published content.
Is better search engine visibility a way to promote your blog?
All articles published on the blog will appear in search results. You are probably aware that Google is a valuable source of information for most users. Therefore, it is in your interest to occupy the highest positions - so that Internet users reach your content.
Did you know that blogging increases your chances of ranking higher in search results by up to 434%? (Tech Client)
Choosing the right topic is very important. You need to find out what interests your potential audience the most. If the topics you choose are not in line with the needs of your readers, it will be difficult to increase the reach of your company blog.
In order for the articles you publish to thematically fit the expectations of your audience, you don't have to act haphazardly. All you need to do is use the available tools, such as Google Trends or Senuto. This will allow you to learn about the seasonality of individual phrases and adjust your publication schedule accordingly.
Just posting blog posts is not enough. Articles must be properly optimized to meet not only the needs of the recipients, but also the expectations of Google robots. What does this mean for you? When creating blog articles, you need to take care of:
valuable content
uniqueness of texts
optimal entry length
keyword selection
appropriate saturation of phrases
internal linking.
The technical aspects of the article are also important, e.g. the use of headings of various levels, the use of graphics, and the addition of meta data.
Read more: SEO copywriting – how to write search engine friendly articles?
Start promoting your blog by building relationships
It is much easier to promote a popular blog – that is obvious. In such a situation, users contribute to a large extent to increasing the visibility of the article on the web. They comment, share the entry on social media profiles, etc. With such “helpers” it is much easier to achieve the intended goals.
Post regularly
You need to encourage users to visit your blog regularly, so create and add entries regularly. If you are just starting out, it is worth increasing the amount of content you publish – in order to build a solid base, so to speak. Later, you can reduce the frequency of publications.
Why is it worth focusing on regularity and a large number of entries? Statistics show that publishing 16 posts a month allows you to get up to 4.5 times more leads compared to publishing 4 or fewer entries a month ( HubSpot ).
Encourage to leave a comment
This is the first step that should be taken on the road to popularizing an article posted on a blog. But how do you encourage users to leave a trace of themselves? Even a short discussion under the entry can motivate more readers to speak up. If the first comments appear, the machine will spin like a spinning wheel.
Why is it worth collecting comments?
The blog looks more credible.
They increase the chances of interacting with readers.
They are a source of unique content that increases traffic.
Remember! Respond to all comments – even those expressing unfavorable opinions. It is important that the reaction is immediate. At the beginning – when there are only a few entries under the article – always find time to respond. If the comments grow over time, set aside even a whole day to reply to readers.
Create content that is targeted to your audience's needs
If you are wondering how to promote a blog, provide only valuable content. Their subject matter must be strictly focused on the needs of the target group. If they find answers to their questions in you, you will appear in their eyes as an expert.
The key to success is skillfully developing topics – in such a way that they perfectly fit the expectations of the recipients. However, you must take into account the fact that people who are at different stages of the marketing funnel will come to your blog. The topics of the articles must therefore be varied to reach each customer.
Read more: How to start writing a blog for an online store ?
If your company blog is just “getting started,” you have a lot of room to maneuver. You can start with the basics of your industry—but only after considering the needs of your audience. Fortunately, you don’t have to go blindly—there are many tools that will tell you what to write about: from the popular Google Trends to the advanced Senuto. They will tell you not only what phrases are often entered into the search engine, but also what the seasonality is.
Promoting your blog – how to do it effectively?
It is worth starting to promote your blog from your own environment. What do I mean by that? First, focus on informing your audience about the new post. Although you can wait for them to come to your blog on their own, why risk that they will not look there this time?
Send a message to subscribers
Use a simple template that will contain several links (in various forms) leading to the text. In the body of the email, provide the article's clue, include a fragment of it, and end the whole thing with a "call to action". There's nothing stopping you from encouraging users to comment on the entry or share it on social media.
What will you achieve by doing this? It's simple, the first comments will appear even before you start promoting the post.
If your mailing list is not very extensive, expand your blogging to include activities that help you gain subscribers. The richer the list, the more traffic your company blog will generate.
Use the power of your social media profile
Social media is a tool in your hands that, if used well, will prove to be a valuable support in the promotional activities of entries. Thanks to this, running a blog will be more effective - it will lead to the intended goal.
The first step is to post links to individual articles on your profile, as part of running a company FB account, on Twitter, etc. Don't let such entries be just dry information that a new article has appeared on the blog. The text should arouse interest - so that the recipient clicks on the link with great curiosity.
Companies that enter into permanent cooperation with us to run a blog, along with the texts, also receive the content of a Facebook post promoting the given article.
Check also: Offer for running a corporate blog
Where to promote your blog “outside the box”?
When promoting your blog, you shouldn't limit yourself to a narrow group of recipients. It's worth making yourself known "outside".
Join thematic groups on Facebook
Become a member of thematic Facebook groups to gain additional space to promote your blog.
But before you start posting links one by one, it's worth being proactive. Give useful advice, share your knowledge. Only after you've established yourself as an expert can you start posting links to articles - only if they solve a specific problem that's being discussed. Otherwise, you'll lose more than you'll gain...
Participate in online forums
Internet forums, like Facebook groups, are a good way to “smuggle in” links to your blog post. Before you can start using this strategy, however, you need to find forums that are thematically related to your industry and then become an active participant in the discussion.
From this article you will learn, among other things:
why better visibility in search results matters
how to develop article topics
why systematic publication of entries is important
how to start promoting a blog
where to promote blog articles.
If you skip the step of promoting your articles, you’re wasting your hard work on your posts. You’re not taking full advantage of your company blog, which is a korea telegram phone number list great content marketing tool. Even if you really enjoy blogging , there’s no point in wasting your time on something that won’t bring the expected results. So instead of working on another article, start promoting “freshly” published content.
Is better search engine visibility a way to promote your blog?
All articles published on the blog will appear in search results. You are probably aware that Google is a valuable source of information for most users. Therefore, it is in your interest to occupy the highest positions - so that Internet users reach your content.
Did you know that blogging increases your chances of ranking higher in search results by up to 434%? (Tech Client)
Choosing the right topic is very important. You need to find out what interests your potential audience the most. If the topics you choose are not in line with the needs of your readers, it will be difficult to increase the reach of your company blog.
In order for the articles you publish to thematically fit the expectations of your audience, you don't have to act haphazardly. All you need to do is use the available tools, such as Google Trends or Senuto. This will allow you to learn about the seasonality of individual phrases and adjust your publication schedule accordingly.
Just posting blog posts is not enough. Articles must be properly optimized to meet not only the needs of the recipients, but also the expectations of Google robots. What does this mean for you? When creating blog articles, you need to take care of:
valuable content
uniqueness of texts
optimal entry length
keyword selection
appropriate saturation of phrases
internal linking.
The technical aspects of the article are also important, e.g. the use of headings of various levels, the use of graphics, and the addition of meta data.
Read more: SEO copywriting – how to write search engine friendly articles?
Start promoting your blog by building relationships
It is much easier to promote a popular blog – that is obvious. In such a situation, users contribute to a large extent to increasing the visibility of the article on the web. They comment, share the entry on social media profiles, etc. With such “helpers” it is much easier to achieve the intended goals.
Post regularly
You need to encourage users to visit your blog regularly, so create and add entries regularly. If you are just starting out, it is worth increasing the amount of content you publish – in order to build a solid base, so to speak. Later, you can reduce the frequency of publications.
Why is it worth focusing on regularity and a large number of entries? Statistics show that publishing 16 posts a month allows you to get up to 4.5 times more leads compared to publishing 4 or fewer entries a month ( HubSpot ).
Encourage to leave a comment
This is the first step that should be taken on the road to popularizing an article posted on a blog. But how do you encourage users to leave a trace of themselves? Even a short discussion under the entry can motivate more readers to speak up. If the first comments appear, the machine will spin like a spinning wheel.
Why is it worth collecting comments?
The blog looks more credible.
They increase the chances of interacting with readers.
They are a source of unique content that increases traffic.
Remember! Respond to all comments – even those expressing unfavorable opinions. It is important that the reaction is immediate. At the beginning – when there are only a few entries under the article – always find time to respond. If the comments grow over time, set aside even a whole day to reply to readers.
Create content that is targeted to your audience's needs
If you are wondering how to promote a blog, provide only valuable content. Their subject matter must be strictly focused on the needs of the target group. If they find answers to their questions in you, you will appear in their eyes as an expert.
The key to success is skillfully developing topics – in such a way that they perfectly fit the expectations of the recipients. However, you must take into account the fact that people who are at different stages of the marketing funnel will come to your blog. The topics of the articles must therefore be varied to reach each customer.
Read more: How to start writing a blog for an online store ?
If your company blog is just “getting started,” you have a lot of room to maneuver. You can start with the basics of your industry—but only after considering the needs of your audience. Fortunately, you don’t have to go blindly—there are many tools that will tell you what to write about: from the popular Google Trends to the advanced Senuto. They will tell you not only what phrases are often entered into the search engine, but also what the seasonality is.
Promoting your blog – how to do it effectively?
It is worth starting to promote your blog from your own environment. What do I mean by that? First, focus on informing your audience about the new post. Although you can wait for them to come to your blog on their own, why risk that they will not look there this time?
Send a message to subscribers
Use a simple template that will contain several links (in various forms) leading to the text. In the body of the email, provide the article's clue, include a fragment of it, and end the whole thing with a "call to action". There's nothing stopping you from encouraging users to comment on the entry or share it on social media.
What will you achieve by doing this? It's simple, the first comments will appear even before you start promoting the post.
If your mailing list is not very extensive, expand your blogging to include activities that help you gain subscribers. The richer the list, the more traffic your company blog will generate.
Use the power of your social media profile
Social media is a tool in your hands that, if used well, will prove to be a valuable support in the promotional activities of entries. Thanks to this, running a blog will be more effective - it will lead to the intended goal.
The first step is to post links to individual articles on your profile, as part of running a company FB account, on Twitter, etc. Don't let such entries be just dry information that a new article has appeared on the blog. The text should arouse interest - so that the recipient clicks on the link with great curiosity.
Companies that enter into permanent cooperation with us to run a blog, along with the texts, also receive the content of a Facebook post promoting the given article.
Check also: Offer for running a corporate blog
Where to promote your blog “outside the box”?
When promoting your blog, you shouldn't limit yourself to a narrow group of recipients. It's worth making yourself known "outside".
Join thematic groups on Facebook
Become a member of thematic Facebook groups to gain additional space to promote your blog.
But before you start posting links one by one, it's worth being proactive. Give useful advice, share your knowledge. Only after you've established yourself as an expert can you start posting links to articles - only if they solve a specific problem that's being discussed. Otherwise, you'll lose more than you'll gain...
Participate in online forums
Internet forums, like Facebook groups, are a good way to “smuggle in” links to your blog post. Before you can start using this strategy, however, you need to find forums that are thematically related to your industry and then become an active participant in the discussion.