Types of transactional emails
Posted: Wed Dec 04, 2024 9:47 am
Different sending process
There’s a difference in which transactional emails and marketing emails are sent.
Transactional emails are instant automated emails that are personalized and tailored to a specific action. For example, when you reset your password, the email you receive is sent instantly because it’s tied to that action.
Marketing emails, on the other hand, are sent according to a schedule or a marketing campaign plan. They’re usually sent to a large list of subscribers, and the timing is chosen to maximize engagement.
3. Opt-in rules
Transactional emails are automatically triggered, so they don’t require opt-in. Marketing emails on the other hand, can only be sent to people who have opted in.
Data protection laws like GDPR and the CAN-SPAM Act mandate that businesses must have consent before sending promotional emails. If they’re not on your email list, then you have no right to contact them.
These laws also require an unsubscribe link in every marketing email, allowing recipients to opt out any time.
Often asked:Do transactional emails need an unsubscribe option? No, transactional emails don’t require an unsubscribe option because they are sent to facilitate a specific action, like processing an order or resetting a password.
However, some businesses may include an unsubscribe link as a Chinese Overseas Africa Phone Number Data courtesy, with a disclaimer that opting out won’t stop necessary transactional communications related to purchases or accounts.
4. Different emailing software
A transactional email software is big on deliverability. That’s why these emails are sent over a dedicated SMTP server or transactional email API, because of their automated and instant nature
A marketing email is sent using an email marketing software, as it focuses on campaign management, audience segmentation, and performance tracking.
If you're a business using an email service provider like Brevo, you can streamline both marketing and transactional emails within one platform.
Find out the best transactional email services for marketers and the best SMTP servers.
What counts as a transactional email? Common types include;
1. Order and payment emails
These emails deal directly with purchases and payment details, keeping customers updated through each stage of the buying process.
Order confirmations. Right after a purchase, customers receive a confirmation email. It details important details like what was bought, how much they paid, and sometimes an estimated delivery date. This lets them track their order from the start.
Payment invoices. Once a payment goes through, customers receive an invoice breaking down the transaction. It’s like a digital receipt they can keep for their records, helpful for future returns, budgeting, or just tracking their spending.
Shipping notifications. This is the email everyone loves. Once the order is shipped, this email provides tracking information. It helps avoid the dreaded “when will it get here?” anxiety by letting you know exactly when to expect your delivery.
2. Account-related emails
These emails revolve around account setup, security, and updates.
Welcome emails. After creating an account, you receive a welcome email, often with tips or a quick guide on how to get started. It’s a small touch that makes new customers feel valued and ready to use the platform.
Account creation emails. Confirm that a new account has been successfully created and may include a verification link to ensure the email is correct. This step adds a layer of security and helps businesses know they’re reaching the right person.
Security alerts. If something unusual happens, like a password change or a login from a new device, you’ll get an alert. It’s a way for companies to show they’re looking out for you and taking your security seriously.
There’s a difference in which transactional emails and marketing emails are sent.
Transactional emails are instant automated emails that are personalized and tailored to a specific action. For example, when you reset your password, the email you receive is sent instantly because it’s tied to that action.
Marketing emails, on the other hand, are sent according to a schedule or a marketing campaign plan. They’re usually sent to a large list of subscribers, and the timing is chosen to maximize engagement.
3. Opt-in rules
Transactional emails are automatically triggered, so they don’t require opt-in. Marketing emails on the other hand, can only be sent to people who have opted in.
Data protection laws like GDPR and the CAN-SPAM Act mandate that businesses must have consent before sending promotional emails. If they’re not on your email list, then you have no right to contact them.
These laws also require an unsubscribe link in every marketing email, allowing recipients to opt out any time.
Often asked:Do transactional emails need an unsubscribe option? No, transactional emails don’t require an unsubscribe option because they are sent to facilitate a specific action, like processing an order or resetting a password.
However, some businesses may include an unsubscribe link as a Chinese Overseas Africa Phone Number Data courtesy, with a disclaimer that opting out won’t stop necessary transactional communications related to purchases or accounts.
4. Different emailing software
A transactional email software is big on deliverability. That’s why these emails are sent over a dedicated SMTP server or transactional email API, because of their automated and instant nature
A marketing email is sent using an email marketing software, as it focuses on campaign management, audience segmentation, and performance tracking.
If you're a business using an email service provider like Brevo, you can streamline both marketing and transactional emails within one platform.
Find out the best transactional email services for marketers and the best SMTP servers.
What counts as a transactional email? Common types include;
1. Order and payment emails
These emails deal directly with purchases and payment details, keeping customers updated through each stage of the buying process.
Order confirmations. Right after a purchase, customers receive a confirmation email. It details important details like what was bought, how much they paid, and sometimes an estimated delivery date. This lets them track their order from the start.
Payment invoices. Once a payment goes through, customers receive an invoice breaking down the transaction. It’s like a digital receipt they can keep for their records, helpful for future returns, budgeting, or just tracking their spending.
Shipping notifications. This is the email everyone loves. Once the order is shipped, this email provides tracking information. It helps avoid the dreaded “when will it get here?” anxiety by letting you know exactly when to expect your delivery.
2. Account-related emails
These emails revolve around account setup, security, and updates.
Welcome emails. After creating an account, you receive a welcome email, often with tips or a quick guide on how to get started. It’s a small touch that makes new customers feel valued and ready to use the platform.
Account creation emails. Confirm that a new account has been successfully created and may include a verification link to ensure the email is correct. This step adds a layer of security and helps businesses know they’re reaching the right person.
Security alerts. If something unusual happens, like a password change or a login from a new device, you’ll get an alert. It’s a way for companies to show they’re looking out for you and taking your security seriously.