Reach US customers
Thanksgiving is a national holiday in the US. So to ensure the success of your Thanksgiving email campaign, segment your user base to reach US customers specifically. Simply filter by contacts’ addresses or cities you have on record.
This way, you’ll reach people celebrating the holiday without ruffling feathers among your other customers. Email list segmentation allows you to engage subscribers in a more personalized way.
Email marketing platforms like Brevo make it easy to target the right customers by simply filtering contacts by location.
Show gratitude
Thanksgiving is a time to show family and friends that you Advertising Phone Number Data appreciate them. But it doesn’t stop there. Businesses can also send Thanksgiving wishes to clients.
In your Thanksgiving campaign, send a heartwarming email message. This can be a simple happy Thanksgiving email greeting. You can also thank loyal customers for their support.
Don’t be afraid to get into the Thanksgiving spirit. A little bit of gratitude goes a long way! Just check out this Thanksgiving campaign from Sakara:
thanksgiving email example using gifs to show gratitude.
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Creative tip: Sakara uses animation to bring attention to their floral imagery. You can just as easily use gifs to liven up your email.
Thanksgiving marks the start of the holiday season — and the start of holiday sales. Black Friday and Cyber Monday come right after Turkey Day. Many customers also shop for Christmas gifts around this time.
67% of shoppers plan to wait for sales to make a purchase, so promote your sales in your Thanksgiving marketing email. Target holiday shoppers with early bird deals and big savings.
This Thanksgiving email sample from Guess invites customers to their Black Friday sale.
Thanksgiving email from Guess in all black that says there is a big sitewide sale with free shipping. The CTAs al say shop a certain item category.
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Give back
Thanksgiving is a time for giving thanks and giving back. Consider partnering with a cause that’s important to your business. This is a great way to connect with customers and spread some good vibes this Thanksgiving season.
Want to go even further? Consider running a Giving Tuesday campaign on the Tuesday after Thanksgiving.
For inspiration, look no further than this Thanksgiving marketing email from Leesa:
Email newsletter from Leesa expressing gratitude for their clients, highlighting how their company gives back, and mentioning their black friday sale.
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Offer special Thanksgiving deals
Thanksgiving offers countless opportunities for holiday deals! Entice your subscribers with special Thanksgiving savings.
