The importance of music in advertising campaigns
Posted: Wed Dec 04, 2024 10:45 am
Music can be the most important ally in advertising campaigns. We have seen that for decades, singles and/or songs have been created in our memories, bringing to mind the memory, the melody, the tune, the lyrics, reinforcing and identifying the characteristics and identities of brands and products.
Thanks to the repetition of patterns, music has penetrated the psyche of consumers and with this, an audience has been created that will carry it forever in their memory, turning belarus b2b leads a sound into part of their generation.
Music is the best conductor to reach the minds and hearts of consumers.
There are three axes to be able to use the benefits of these tools:
1. Original music.
It is created especially for campaigns and has narrative and descriptive characteristics. These can be Jingle, Soundtrack, Score and Rubric. The latter has recently been used more, generating auditory identity for brands as a “musical logo”.
2. Stock Music.
This is the type of advertising that has already been produced and is found in extensive and organized catalogs for quick selection. Normally, it cannot be used exclusively, as this puts at risk the possibility that another campaign is using it before, during, and after the campaign.
3. Synchronization license.
It is characterized by using existing themes or musical hits to perform them in the campaigns. The cost will depend on the quality of the success of the musical theme, in addition to requesting the license from the author or authors of the work through a publisher.
There is also “Free Advertising” thanks to social media, especially TikTok, where hundreds of products have gone viral with some catchy and famous song. As was the case for Ocean Spray with the TikToker Doggface who, without doing it with any intention, digitally revived the classic song Dreams by Fleetwood Mac. After increasing sales of the juice and the song, Doggface received many collaborations with other big companies and celebrities like Snoop Dogg to continue advertising on the internet .
At Clico we are a digital marketing agency expert in providing solutions to our clients so they can achieve conversions through online advertising .
Thanks to the repetition of patterns, music has penetrated the psyche of consumers and with this, an audience has been created that will carry it forever in their memory, turning belarus b2b leads a sound into part of their generation.
Music is the best conductor to reach the minds and hearts of consumers.
There are three axes to be able to use the benefits of these tools:
1. Original music.
It is created especially for campaigns and has narrative and descriptive characteristics. These can be Jingle, Soundtrack, Score and Rubric. The latter has recently been used more, generating auditory identity for brands as a “musical logo”.
2. Stock Music.
This is the type of advertising that has already been produced and is found in extensive and organized catalogs for quick selection. Normally, it cannot be used exclusively, as this puts at risk the possibility that another campaign is using it before, during, and after the campaign.
3. Synchronization license.
It is characterized by using existing themes or musical hits to perform them in the campaigns. The cost will depend on the quality of the success of the musical theme, in addition to requesting the license from the author or authors of the work through a publisher.
There is also “Free Advertising” thanks to social media, especially TikTok, where hundreds of products have gone viral with some catchy and famous song. As was the case for Ocean Spray with the TikToker Doggface who, without doing it with any intention, digitally revived the classic song Dreams by Fleetwood Mac. After increasing sales of the juice and the song, Doggface received many collaborations with other big companies and celebrities like Snoop Dogg to continue advertising on the internet .
At Clico we are a digital marketing agency expert in providing solutions to our clients so they can achieve conversions through online advertising .