How to Get Your First Online Course Participants with a Mini Launch
Posted: Wed Dec 04, 2024 10:48 am
SUMMARY
My recommendations
Pre-sell your online course
Create a course on a topic of interest
Do a mini pre-launch
How long will your test launch last?
Send effective emails
Talk about your course on social media
Send a personal invitation to your most loyal prospects
Are you ready to create your first online course, but you're stressed about launching? I suggest you do a mini launch. Here are the steps.
You're ready to create your first online course, but some negative thoughts keep running through your mind and stopping you from moving forward...
I don't have much visibility... what if no one buys?
I have too few subscribers, how will I sell?
Should I invest heavily in advertising and do a big launch, even if no one has ever tried my course?
These are all questions that many people ask themselves philippines mobile phone numbers database and that I will answer in this article. But first of all, let me tell you one thing: not launching your online course is NOT an option . If you give up, you are not doing yourself any favors and you are not doing any favors to the people who need your help.
>> To learn more about the fears that can prevent you from starting your training and discover how to overcome them , I suggest you read a previous article.
My recommendations
Now, let's see how you can launch your new online course and get your first participants, even if you have a very small community.
Before we go any further into the strategy, I would like to give you some advice on the type of course you should create if you have a small audience. I strongly encourage you to create a “high-end”, private and high-value program. Why should you focus on this type of course, rather than a low-cost course? Quite simply, because:
conversion rates won't necessarily be much higher with a low price
you have a small community, which means you won't be able to rely on volume to achieve your revenue goal.
Of course, this won't stop you from creating other, more affordable online courses later on. But by starting with a high-priced program, you'll quickly build up your cash flow.
With my clients, I often advocate simplicity in action . If you are creating your first online course, I recommend that you do a soft launch. No need to bring out the big guns. In other words, your first launch will not need to rhyme with a mega complex sales funnel, 2 webinars, challenges, live shows galore, affiliation and partnership. (Are you less stressed already? So much the better
). Instead of all that, I suggest a simpler launch, which will allow you to test yourself and get your first participants.
Pre-sell your online course
This is a mental switch that can be difficult to make, but I strongly encourage you to do so. It simply involves registering clients for your course before the content is even created. I know it can be scary, but this:
My recommendations
Pre-sell your online course
Create a course on a topic of interest
Do a mini pre-launch
How long will your test launch last?
Send effective emails
Talk about your course on social media
Send a personal invitation to your most loyal prospects
Are you ready to create your first online course, but you're stressed about launching? I suggest you do a mini launch. Here are the steps.
You're ready to create your first online course, but some negative thoughts keep running through your mind and stopping you from moving forward...
I don't have much visibility... what if no one buys?
I have too few subscribers, how will I sell?
Should I invest heavily in advertising and do a big launch, even if no one has ever tried my course?
These are all questions that many people ask themselves philippines mobile phone numbers database and that I will answer in this article. But first of all, let me tell you one thing: not launching your online course is NOT an option . If you give up, you are not doing yourself any favors and you are not doing any favors to the people who need your help.
>> To learn more about the fears that can prevent you from starting your training and discover how to overcome them , I suggest you read a previous article.
My recommendations
Now, let's see how you can launch your new online course and get your first participants, even if you have a very small community.
Before we go any further into the strategy, I would like to give you some advice on the type of course you should create if you have a small audience. I strongly encourage you to create a “high-end”, private and high-value program. Why should you focus on this type of course, rather than a low-cost course? Quite simply, because:
conversion rates won't necessarily be much higher with a low price
you have a small community, which means you won't be able to rely on volume to achieve your revenue goal.
Of course, this won't stop you from creating other, more affordable online courses later on. But by starting with a high-priced program, you'll quickly build up your cash flow.
With my clients, I often advocate simplicity in action . If you are creating your first online course, I recommend that you do a soft launch. No need to bring out the big guns. In other words, your first launch will not need to rhyme with a mega complex sales funnel, 2 webinars, challenges, live shows galore, affiliation and partnership. (Are you less stressed already? So much the better
). Instead of all that, I suggest a simpler launch, which will allow you to test yourself and get your first participants.Pre-sell your online course
This is a mental switch that can be difficult to make, but I strongly encourage you to do so. It simply involves registering clients for your course before the content is even created. I know it can be scary, but this: