But how does a search engine crawler

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Although search engine crawlers have become more developed over time and now possess a very high level of sophistication, they will never be able to understand content in the same way an analytical human mind can. Take, for example, the case of an image. When you look at a photo, your mind takes away all kinds of information. What is the subject of the photo? What is the location? When was this shot taken? Who was present? As humans, we can even draw certain emotions from photographs—a frolicking puppy might make us smile, but a shot of the aftermath of a natural disaster might bring us to tears.


But how does a search engine crawler process a photo? It knows oman mobile phone numbers database an image is there, of course, but it can’t see the picture and it can’t process the elements included. Does that mean the photo is a waste of space when it comes to SEO? Not at all. SEO gives us ways of encoding the human-friendly content of our page with hidden robot-friendly elements, so that both our human visitors and search engine crawlers can get the most out of the site.



Let’s explore some reasons why it’s so important to make the most of SEO. Table of Contents High SERP Rankings Lead to Conversions Squash the Competition Create Brand Awareness A Measurable Strategy High SERP Rankings Lead to Conversions High SERP Rankings Lead to Conversions The endgame of SEO is to achieve a high spot in the SERPs (search engine results pages). You’ve experienced this phenomenon many times—every time you’ve done a Google search for anything. The search engine returns a list of sites it deems potentially relevant to the word, phrase, or question you searched.