The most important metrics for your business website. (video)
Posted: Thu Dec 05, 2024 5:04 am
Metrics are a tool to measure the effectiveness of your digital marketing actions. They are the ideal basis for making appropriate decisions in order to achieve your goals, and therefore, obtain better results taking into account the characteristics of your target audience.
To do this, it is essential that the analysis of the metrics is meticulous and respects your interests. But also remember that all extremes are harmful, always keep in mind that with this data you can make crucial decisions on which the future of your company or business may depend, the best thing is always to direct your efforts towards your marketing strategy.
When you create a website in WordPress or any other content afghanistan whatsapp phone number data management system (CMS), you are looking to generate a digital presence for your business on the web. And with this, you want to attract people to become your future clients; as a user of these platforms, you have the possibility to review figures, statistics, among other numerical values, which will help you identify different aspects about the traffic your website has had in a given time.
All this with the aim of learning more about the strong points, to continue publishing related content and the weak points, which will allow us to implement marketing strategies to make the corresponding changes in terms of content and achieve more engagement with our publications.
There are tools like Google Data Studio , which we use at Sévisible and which allows us to compile and gather this data, and then present a monthly report with the most important figures about your website.
4 metrics you should analyze on your website.
In the end, you can get lost among so many numerical data from all the social networks you manage, but what are the main metrics you have to analyze? Among the most relevant are:
The sessions.
By default, Google Analytics defines a session as a period of time where a person interacts with your website for less than 30 minutes of inactivity because after that period of time any page viewed by this user will be considered a new session.
During the session, the user must not only visit our website, but also navigate and interact through it using the different buttons we have for this purpose.
The users.
You should seek to increase the reach of your business and to do so, attracting people is key. The normal thing is to increase a certain number of users per month, but if you don't see an increase in these numbers, relax and modify your digital marketing strategy. You can take into account the numbers that have changed on your different channels and implement similar publications on the networks where you seek to reach more people.
We can divide them into two categories: new users and returning users. The latter are loyal followers of our content and this is an important value because it reflects that what we share provides value to people.
While new users are people who have entered our website for the first time and we have managed to reach them with our publications, they can become future customers or recurring users.
The leads.
In short, leads are potential customers who have already provided us with information with their contact details (name, email, cell phone, etc.) via a physical paper form or online format so we can get in touch with them.
These users are interested in our products and services, so it is up to us to convert those prospects (or leads) into sales for our business, providing them with excellent customer service as well as guiding them throughout the process.
Blog visits .
You can have 3 visits from the same user; this number will help us generate traffic on the Internet and help search engines position our website in the first places organically.
More visitors may make you feel good, but if users don't interact with your website during their session, you'll lose potential leads, which ultimately translates into sales for your business.
There is no magic formula for creating content. The key is to test, continue generating posts and see what works for your business or company, including image format sizes, writing style, tone, and other factors.
Apart from the above metrics, there are many more, and depending on what you are looking for at the moment for your business, whether it is more sales, reach or audience, you should focus your efforts on these, adapting your content to achieve the desired goal. Below we leave you a list with answers to the most common questions regarding this topic.
Frequently asked questions about your company's website metrics.
What are Marketing Funnel Sessions ?
The marketing funnel is the process by which an audience is reached, their attention is attracted, and then a commercial offer is offered, such as subscribing, following an account, or sending information request forms for sales purposes.
The goal is to clearly see how to reach a large audience, and then outline the best opportunities.
How can this data help me generate more clients and make more profit?
Yes, the main objective is for them to know the reality of their business on the Internet. From how many people visit the website, to how they have grown in recognition on social networks, of course, the amount of data depends on the type of plan contracted.
What can I do as a business owner with this information?
Making decisions based on data.
What is Serpreports in the web positioning section?
It is a platform that allows you to track the positioning strategy of keywords, which are linked to user searches. This plugin is activated in accounts that have contracted SEO plans .
What is the difference between marketing funnel and prospecting funnel?
They are exactly the same, however, in prospecting the most important data is the number of leads (potential clients) while in Marketing, the metric can vary, such as the number of followers.
What is the difference between direct searches and searches in the Google business section?
Direct searches correspond to people who searched for the business name on the Internet, while searches are the times that users searched for services or products that the business offers.
What are conversions?
These are the macro actions of a user, for example, a user views our social networks, contacts us via chat, and then fills out a form with their contact information. Conversion is the final action that is desired to be obtained. These vary depending on the type of business and its objectives.
Why is the blog visits section blank?
When a slider appears with information, it is due to two probabilities:
The information was not collected in the selected time and the date range must be changed.
There is an error in the connection and it is necessary to contact Sévisible customer service.
In highlights how can I navigate between months?
At the top there is a date box, you must select a range so that information is displayed on them.
In the highlights section, which social network do the numbers shown correspond to?
This depends greatly on the type of plan you have purchased. The information shown corresponds to the service you currently have with Sévisible.
Will you use metrics in future marketing campaigns?
In reality, to achieve a successful online presence, many aspects need to be taken into account, which we as ordinary people sometimes do not know about and which we must take into account if we want to optimize our website.
The solution to the above problem is simple: working with a digital marketing agency is your best option. They should provide you with a report at least monthly to see the most important metrics for the growth of your page.
This document will help you avoid getting lost in so much information or having to search through all the pages that your business manages for the figures of your content. In these reports you will only see the valuable data to achieve the objectives that your company pursues.
Leave your worries about your website metrics aside and find the ideal digital marketing agency for you, such as Sévisible , an advertising agency in San Luis Potosí that offers multiple services. To get an idea, you can check out our blog, where we publish the most relevant content in the world of digital marketing. Get in touch with us, you will have the support of the entire team to clear up your doubts and questions as well as support you to meet your goals: to be a business with an online presence, because remember that it is not enough to be there, but you have to work to remain.
To do this, it is essential that the analysis of the metrics is meticulous and respects your interests. But also remember that all extremes are harmful, always keep in mind that with this data you can make crucial decisions on which the future of your company or business may depend, the best thing is always to direct your efforts towards your marketing strategy.
When you create a website in WordPress or any other content afghanistan whatsapp phone number data management system (CMS), you are looking to generate a digital presence for your business on the web. And with this, you want to attract people to become your future clients; as a user of these platforms, you have the possibility to review figures, statistics, among other numerical values, which will help you identify different aspects about the traffic your website has had in a given time.
All this with the aim of learning more about the strong points, to continue publishing related content and the weak points, which will allow us to implement marketing strategies to make the corresponding changes in terms of content and achieve more engagement with our publications.
There are tools like Google Data Studio , which we use at Sévisible and which allows us to compile and gather this data, and then present a monthly report with the most important figures about your website.
4 metrics you should analyze on your website.
In the end, you can get lost among so many numerical data from all the social networks you manage, but what are the main metrics you have to analyze? Among the most relevant are:
The sessions.
By default, Google Analytics defines a session as a period of time where a person interacts with your website for less than 30 minutes of inactivity because after that period of time any page viewed by this user will be considered a new session.
During the session, the user must not only visit our website, but also navigate and interact through it using the different buttons we have for this purpose.
The users.
You should seek to increase the reach of your business and to do so, attracting people is key. The normal thing is to increase a certain number of users per month, but if you don't see an increase in these numbers, relax and modify your digital marketing strategy. You can take into account the numbers that have changed on your different channels and implement similar publications on the networks where you seek to reach more people.
We can divide them into two categories: new users and returning users. The latter are loyal followers of our content and this is an important value because it reflects that what we share provides value to people.
While new users are people who have entered our website for the first time and we have managed to reach them with our publications, they can become future customers or recurring users.
The leads.
In short, leads are potential customers who have already provided us with information with their contact details (name, email, cell phone, etc.) via a physical paper form or online format so we can get in touch with them.
These users are interested in our products and services, so it is up to us to convert those prospects (or leads) into sales for our business, providing them with excellent customer service as well as guiding them throughout the process.
Blog visits .
You can have 3 visits from the same user; this number will help us generate traffic on the Internet and help search engines position our website in the first places organically.
More visitors may make you feel good, but if users don't interact with your website during their session, you'll lose potential leads, which ultimately translates into sales for your business.
There is no magic formula for creating content. The key is to test, continue generating posts and see what works for your business or company, including image format sizes, writing style, tone, and other factors.
Apart from the above metrics, there are many more, and depending on what you are looking for at the moment for your business, whether it is more sales, reach or audience, you should focus your efforts on these, adapting your content to achieve the desired goal. Below we leave you a list with answers to the most common questions regarding this topic.
Frequently asked questions about your company's website metrics.
What are Marketing Funnel Sessions ?
The marketing funnel is the process by which an audience is reached, their attention is attracted, and then a commercial offer is offered, such as subscribing, following an account, or sending information request forms for sales purposes.
The goal is to clearly see how to reach a large audience, and then outline the best opportunities.
How can this data help me generate more clients and make more profit?
Yes, the main objective is for them to know the reality of their business on the Internet. From how many people visit the website, to how they have grown in recognition on social networks, of course, the amount of data depends on the type of plan contracted.
What can I do as a business owner with this information?
Making decisions based on data.
What is Serpreports in the web positioning section?
It is a platform that allows you to track the positioning strategy of keywords, which are linked to user searches. This plugin is activated in accounts that have contracted SEO plans .
What is the difference between marketing funnel and prospecting funnel?
They are exactly the same, however, in prospecting the most important data is the number of leads (potential clients) while in Marketing, the metric can vary, such as the number of followers.
What is the difference between direct searches and searches in the Google business section?
Direct searches correspond to people who searched for the business name on the Internet, while searches are the times that users searched for services or products that the business offers.
What are conversions?
These are the macro actions of a user, for example, a user views our social networks, contacts us via chat, and then fills out a form with their contact information. Conversion is the final action that is desired to be obtained. These vary depending on the type of business and its objectives.
Why is the blog visits section blank?
When a slider appears with information, it is due to two probabilities:
The information was not collected in the selected time and the date range must be changed.
There is an error in the connection and it is necessary to contact Sévisible customer service.
In highlights how can I navigate between months?
At the top there is a date box, you must select a range so that information is displayed on them.
In the highlights section, which social network do the numbers shown correspond to?
This depends greatly on the type of plan you have purchased. The information shown corresponds to the service you currently have with Sévisible.
Will you use metrics in future marketing campaigns?
In reality, to achieve a successful online presence, many aspects need to be taken into account, which we as ordinary people sometimes do not know about and which we must take into account if we want to optimize our website.
The solution to the above problem is simple: working with a digital marketing agency is your best option. They should provide you with a report at least monthly to see the most important metrics for the growth of your page.
This document will help you avoid getting lost in so much information or having to search through all the pages that your business manages for the figures of your content. In these reports you will only see the valuable data to achieve the objectives that your company pursues.
Leave your worries about your website metrics aside and find the ideal digital marketing agency for you, such as Sévisible , an advertising agency in San Luis Potosí that offers multiple services. To get an idea, you can check out our blog, where we publish the most relevant content in the world of digital marketing. Get in touch with us, you will have the support of the entire team to clear up your doubts and questions as well as support you to meet your goals: to be a business with an online presence, because remember that it is not enough to be there, but you have to work to remain.