Email marketing is rightfully the best way to attract a potential buyer to your company, conduct a dialogue with him, draw his attention to the brand constantly. That is, to receive profit from sales, keeping him in focus. During this time, he will already become your regular customer.
This axiom does not cause doubts in anyone. But many questions arise about the tools of this strategy. In particular, about mailings, their texts, subscription forms, buttons, etc. It is not difficult to understand this. Which is what we will do.
What is it and why was it invented?
Let's start with a definition.
A subscription form is a separate block on a company's website with areas for filling bitcoin email address lists in the user's personal information in order to add him to the email newsletter database. Personal data fields here include name, email address, phone number, etc.
If a site visitor starts filling out this form, it means that he agrees to leave data for sending him letters. People usually approach this step carefully - they study the products, read customer reviews of incoming letters, weigh their emotions from viewing the site, its complexity.
Today, Internet marketers often use constructors and templates to create the necessary subscription form. It is convenient and saves time. It is clear from the template what is suitable for subscribing to a newsletter from this particular company, and what is not so much.
Where to place the form?
It is worth putting yourself in the place of a website or blog visitor. He does not come to click the "Subscribe" button, but to view useful information, to get acquainted. It is immediately clear that the subscription form should not be placed in the center of the first screen and large-scale. But there is no need to hide the area for entering the subscriber's address. It is better to place it in the middle or at the end of the pages. So the reader will understand that you did not impose your letters, but gave him time to decide whether it is worth keeping up with the events of this company, site. Let's consider the features of the subscription form placement:
For blogs, it is correct to place the form on the side of the screen. It is clearly visible, but it is not an eyesore.
When there is a lot of information on the site, you can repeat the request to subscribe. Or repeat the usual form several times, and place the subscription pop-up window closer to the footer.
Sometimes it makes sense to place a separate subscription page with information about future important and useful letters about the company's products.
You can use the Hello Bar service. It will create a panel at the top of your resource. There you can create tricks for subscribing to the newsletter.
Separate column for the form. This means a separate place for the subscription form in the site menu. Simple and convenient, nothing is hidden. Why complicate things? Especially for those who are on the site for the first time.
One option is to include a subscription form in the slider area on the home page. If sending emails is the most important part of your strategy, then this method is definitely good. A bright, large form — in the most visible place in the slider area, where there is nothing distracting.
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