The vertical feed is an innovation

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High creative impact
All TikTok and Reels content has a very high creative impact .

They are not static, thanks to the many editing and customization functions made available by these platforms, but they are very attractive in form and often also in content.

Most content creators have now figured out how to build impactful TikTok and Reels chief vice president marketing officer email list videos, with a first part capable of capturing users' attention and keeping them glued to the screens.

Vertical feed
introduced by TikTok itself and is one of those strategies that has led it to the great success it has today.

I told you at the beginning that the purpose of these platforms is to keep users glued, capturing their attention.

Here, the fact that the videos are full screen on your smartphone, because they are vertical, avoids any type of distraction and, above all, focuses the attention of users on a single possible point, which is where the content is located.

This dynamic is not possible on any other platform, especially on a confusing feed like Facebook.

The only other tool that comes close to this feature is Stories, which, however, still require a different type of interaction than the “swipe up” of TikTok and Reels that makes it easier to move on to the next content.

Format
Ah, how beautiful the video formats of TikTok and Reels are.

By now, users have created formats that have gone viral on these platforms, which easily become trendy and sell products to millions of users every day.

This facilitates the creation of mass content and, above all, constitutes a point of reference for those who consume it, since they will be able to immediately identify content that falls within a familiar format when they see it and, consequently, will be immediately attracted to it.

Friendliness and lightness
Characteristic of practically all the content present on these platforms is friendliness and light-heartedness.

All the contents are enjoyable , not heavy or boring as it might be on other platforms.

And this is true not only for the entertaining content that makes up 90% of the content on TikTok and Reels, but also for the few educational content that is recently emerging thanks to many excellent creators.