Examples of SMS messages that businesses can send
Posted: Tue Jan 28, 2025 8:41 am
Happy birthday, (name). Only today order a set of rolls with a personal discount of (discount)%.
Happy New Year! Buy Christmas tree decorations twice cheaper with promo code (promo code).
(Company name) 10 years! Take part in the free lottery and win up to 10,000,000 rubles.
Happy Cat Day! Buy (name) food for your pet with a discount of (discount)%.
News on the loyalty program
These messages are classified as service or transactional, depending vp risk email lists on the conditions of sending.
Examples:
(Name), (number of points) points will expire soon! Have time to spend them before (date).
You have successfully registered in the loyalty program.
Hello, (name). (number of points) points have been added to your bonus balance.
Checklist for creating a template
When creating SMS messages, please adhere to the following rules:
Personalization. The SMS contains the name, date, order details and other customer data.
One thought: SMS does not contain secondary meaning.
STA. The message contains a verb (open, order, view) that directs the client.
Triggers (for advertising only): The SMS contains a mention of urgency, exclusivity or scarcity.
Shortening links.
Emoji and emoticons. Increase the emphasis on CTA. The main thing is to choose and use only popular emoji or just emoticons so that they are displayed correctly on all devices.
Examples of SMS newsletter templates
Discounts and promotions:
"Hi Ivan! Buy clothes with a 15% discount. The promotion is valid only today! https://t.ly/y1p56 ."
"20% discount on all services in our salon. Sign up for a haircut at https://t.ly/y1p51 so you don't miss out!"
Promo codes and bonuses:
"Hello, Anastasia. Buy groceries for 500 rubles, tell the cashier MEAT and get a discount at the butcher's shop."
"Anatoly, take part in the survey and get a promo code for 500 rubles. Follow the link https://t.ly/y2i56 ."
Seasonal or holiday sale:
"Hello, Dmitry! Only in August, buy winter tires with a 30% discount."
"Are you ready for the beach season? If not, buy swimsuits in Basseykin for 20% less."
Notifications:
"Order No. 189849 will be delivered on September 21 to the address: 78 Sorge St."
"The appointment for a haircut at 12:00 has been cancelled."
Congratulations:
"Happy New Year! Buy home decorations 50% cheaper with promo code NG24."
"Happy Dog Day! Buy Savita food with a 10% discount."
News on the loyalty program:
"Thank you for your purchase! 1000 points have been added to your bonus balance."
"Grigory, 2000 bonus rubles will soon expire! Have time to spend them before 21.11."
Case
An online school with a rapidly growing customer base joined the platform. While it could previously send messages manually once a day, uploading recipient lists, with 500 students and candidates, this became a labor-intensive task.
To solve the problem, the company used the MTS Exolve SMS gateway and integrated it into amoCRM. Now the marketer creates message templates, selects triggers in the CRM, and the system transfers them to the SMS service, which sends notifications and advertising without human intervention.
Happy New Year! Buy Christmas tree decorations twice cheaper with promo code (promo code).
(Company name) 10 years! Take part in the free lottery and win up to 10,000,000 rubles.
Happy Cat Day! Buy (name) food for your pet with a discount of (discount)%.
News on the loyalty program
These messages are classified as service or transactional, depending vp risk email lists on the conditions of sending.
Examples:
(Name), (number of points) points will expire soon! Have time to spend them before (date).
You have successfully registered in the loyalty program.
Hello, (name). (number of points) points have been added to your bonus balance.
Checklist for creating a template
When creating SMS messages, please adhere to the following rules:
Personalization. The SMS contains the name, date, order details and other customer data.
One thought: SMS does not contain secondary meaning.
STA. The message contains a verb (open, order, view) that directs the client.
Triggers (for advertising only): The SMS contains a mention of urgency, exclusivity or scarcity.
Shortening links.
Emoji and emoticons. Increase the emphasis on CTA. The main thing is to choose and use only popular emoji or just emoticons so that they are displayed correctly on all devices.
Examples of SMS newsletter templates
Discounts and promotions:
"Hi Ivan! Buy clothes with a 15% discount. The promotion is valid only today! https://t.ly/y1p56 ."
"20% discount on all services in our salon. Sign up for a haircut at https://t.ly/y1p51 so you don't miss out!"
Promo codes and bonuses:
"Hello, Anastasia. Buy groceries for 500 rubles, tell the cashier MEAT and get a discount at the butcher's shop."
"Anatoly, take part in the survey and get a promo code for 500 rubles. Follow the link https://t.ly/y2i56 ."
Seasonal or holiday sale:
"Hello, Dmitry! Only in August, buy winter tires with a 30% discount."
"Are you ready for the beach season? If not, buy swimsuits in Basseykin for 20% less."
Notifications:
"Order No. 189849 will be delivered on September 21 to the address: 78 Sorge St."
"The appointment for a haircut at 12:00 has been cancelled."
Congratulations:
"Happy New Year! Buy home decorations 50% cheaper with promo code NG24."
"Happy Dog Day! Buy Savita food with a 10% discount."
News on the loyalty program:
"Thank you for your purchase! 1000 points have been added to your bonus balance."
"Grigory, 2000 bonus rubles will soon expire! Have time to spend them before 21.11."
Case
An online school with a rapidly growing customer base joined the platform. While it could previously send messages manually once a day, uploading recipient lists, with 500 students and candidates, this became a labor-intensive task.
To solve the problem, the company used the MTS Exolve SMS gateway and integrated it into amoCRM. Now the marketer creates message templates, selects triggers in the CRM, and the system transfers them to the SMS service, which sends notifications and advertising without human intervention.