How to Choose a Digital Marketing Agency | SiteMap 35
Posted: Tue Jan 28, 2025 9:01 am
Hello and welcome to another SiteMap, the companies' guide to digital marketing.
We ended the last program by saying that companies that want to boost the digital aspect of their business have everything to gain from partnering with a digital marketing agency from the beginning of their projects, even if they are just thinking about creating a new website. As we have already stressed in other programs, the website is also digital marketing.
An agency will be able to provide initial consultancy, will work with the company to define an intervention strategy and will put forward a tactical action plan based on the perspective that the integration of services promotes efficiency and contributes to the achievement of objectives while maximizing the return on investment ( ROI ).
But even more important than deciding to work with an agency is part time data being able to select the right agency. Follow these 7 tips to choose the most suitable partner for your digital marketing projects.
1. DO MARKET RESEARCH
And preferably, do it online. Search for generic terms like “digital marketing agency” or “digital agency” and see which companies appear in the top positions. Or, search for the specific services you need, but be aware that by doing so you will be opting for specialization over integration, which is one of the biggest advantages of working with an agency.
2. ANALYZE THE AGENCIES’ WEBSITES
If you’re looking for a digital marketing agency , you should definitely check out the agency’s website. Is it easy to navigate? Is the design modern and responsive without sacrificing communication? Is the writing clear and assertive? Does it have a frequently updated blog ? These are essential aspects of a digital presence, and if the agency itself fails to do so, it’s clearly not a good indicator.
3. ASK QUESTIONS
Try to understand the agency’s core competencies and, if necessary, which services it outsources (which is not necessarily a negative aspect as long as the process is well-oiled). Prepare a good briefing – essential – and confront the agency’s professionals with specific needs and concrete objectives to achieve… but don’t expect them to present you with immediate solutions.
4. BE BEWARE OF UNREALISTIC PROMISES
Don’t be fooled by the “singing tomorrows”: a good agency is better at delivering than promising. But don’t forget to demand commitment to results and total transparency in the processes. Likewise, try to find out at what point you get a no as an answer – not to understand any limitations but to ensure that your interlocutor is not someone who will say yes to everything . Because sometimes, no is the right answer.
5. LOOK FOR REFERENCES AND TRUSTED BRANDS
Do you know anyone who has worked with the digital marketing agency in question? If it’s not inconvenient, don’t hesitate to give them a call. Look for testimonials online, try to find out the reputation of the people on the team. And check that the agency can walk the talk – they claim to be SEO specialists but you can only find them on Google if you search for their name? Not good .
6. COMPARE SERVICES, NOT JUST PRICE
If one agency offers you a website with search engine optimization and copy included and another simply offers you a new website, don't make the mistake of comparing prices – they are offering you very different things and your decision should take this into account; or, before deciding, you should try to get comparable quotes .
We ended the last program by saying that companies that want to boost the digital aspect of their business have everything to gain from partnering with a digital marketing agency from the beginning of their projects, even if they are just thinking about creating a new website. As we have already stressed in other programs, the website is also digital marketing.
An agency will be able to provide initial consultancy, will work with the company to define an intervention strategy and will put forward a tactical action plan based on the perspective that the integration of services promotes efficiency and contributes to the achievement of objectives while maximizing the return on investment ( ROI ).
But even more important than deciding to work with an agency is part time data being able to select the right agency. Follow these 7 tips to choose the most suitable partner for your digital marketing projects.
1. DO MARKET RESEARCH
And preferably, do it online. Search for generic terms like “digital marketing agency” or “digital agency” and see which companies appear in the top positions. Or, search for the specific services you need, but be aware that by doing so you will be opting for specialization over integration, which is one of the biggest advantages of working with an agency.
2. ANALYZE THE AGENCIES’ WEBSITES
If you’re looking for a digital marketing agency , you should definitely check out the agency’s website. Is it easy to navigate? Is the design modern and responsive without sacrificing communication? Is the writing clear and assertive? Does it have a frequently updated blog ? These are essential aspects of a digital presence, and if the agency itself fails to do so, it’s clearly not a good indicator.
3. ASK QUESTIONS
Try to understand the agency’s core competencies and, if necessary, which services it outsources (which is not necessarily a negative aspect as long as the process is well-oiled). Prepare a good briefing – essential – and confront the agency’s professionals with specific needs and concrete objectives to achieve… but don’t expect them to present you with immediate solutions.
4. BE BEWARE OF UNREALISTIC PROMISES
Don’t be fooled by the “singing tomorrows”: a good agency is better at delivering than promising. But don’t forget to demand commitment to results and total transparency in the processes. Likewise, try to find out at what point you get a no as an answer – not to understand any limitations but to ensure that your interlocutor is not someone who will say yes to everything . Because sometimes, no is the right answer.
5. LOOK FOR REFERENCES AND TRUSTED BRANDS
Do you know anyone who has worked with the digital marketing agency in question? If it’s not inconvenient, don’t hesitate to give them a call. Look for testimonials online, try to find out the reputation of the people on the team. And check that the agency can walk the talk – they claim to be SEO specialists but you can only find them on Google if you search for their name? Not good .
6. COMPARE SERVICES, NOT JUST PRICE
If one agency offers you a website with search engine optimization and copy included and another simply offers you a new website, don't make the mistake of comparing prices – they are offering you very different things and your decision should take this into account; or, before deciding, you should try to get comparable quotes .