Mobile marketing: an essential lever to activate your customers
Posted: Thu Dec 05, 2024 6:47 am
Mobile has revolutionized the way we consume, communicate and entertain ourselves. Today, it accounts for more than half of all internet traffic. For brands, it is a unique opportunity to build a closer and more personalized relationship with their customers.
The smartphone is much more than just a communication channel. It is a daily companion, which follows us everywhere, at every moment. An impressive (and perhaps frightening) figure: we spend on average nearly 5 hours a day on our smartphone… In these conditions, how can we interact with our audience in a contextualized and relevant way without using mobile?
But where to start? How to set up an effective mobile marketing azerbaijan whatsapp number data 5 million strategy? What are the most effective levers to activate your mobile audience?
M marketing encompasses a wide variety of techniques and channels, from SMS to social media to mobile apps.
In this article, we offer you an overview of mobile marketing best practices.
The goal: to help you build a high-performance mobile strategy to boost your customers' engagement and conversion.
Article_Marketing-Mobile_Hero
Summary
What is mobile marketing?
SMS Marketing: reach your customers with a direct and effective channel
RCS: the new generation of mobile messaging
WhatsApp: Start a conversation with your customers
Push notifications: reactivate and retain your mobile users
Mobile Wallet: Simplify Your Customers’ Experience and Engagement
What is mobile marketing?
Mobile marketing, or mobile marketing, refers to the art and manner of deploying a marketing strategy on mobile devices.
Why invest in mobile marketing or m marketing today? The answer is obvious and you certainly know it: mobile has become one of the most used channels by consumers, if not THE channel par excellence.
The numbers speak for themselves:
In 2021, 77% of French people owned a smartphone, and this figure reached 94% among 15-29 year-olds (Source: Insee ).
More than half of all internet traffic comes from mobile devices. (Source: Statista)
Article_Marketing-Mobile_Figures
Globally, users spend an average of 4 hours and 48 minutes per day on their smartphones.
These figures show that mobile has become an essential point of contact. between brands and their customers. Hence the importance of defining a mobile marketing strategy adapted to the specificities of smartphones and mobile uses.
What exactly are we talking about when we talk about mobile marketing? In reality, several things. M marketing is multifaceted, it covers a wide variety of tools and formats: SMS marketing, push notifications, mobile applications, wallets, etc. We will detail and illustrate the potential of each of these levers in this article.
SMS Marketing: reach your customers with a direct and effective channel
Let's start our overview of mobile marketing levers with a great classic: SMS. Far from being has-been, SMS continues to demonstrate formidable effectiveness in reaching consumers.
The proven effectiveness of SMS marketing
The impact of SMS is immediate: on average, 85% of recipients read an SMS within five minutes of receiving it (Source: Textline ).
But SMS also appeals for its ability to engage consumers and generate ROI. As proof, promotional coupons sent by SMS have a usage rate 10 times higher than traditional coupons (Source: Luisa Zhou **).
Companies have understood this well: around 47% of them, across all sectors, use SMS marketing (** ). It must be said that consumers are themselves asking for it: 91% say they are interested in receiving SMS from brands (**).
Multiple use cases from acquisition to reactivation
Concretely, how can you use SMS in your mobile strategy? The possibilities are numerous:
Promotional campaigns to boost sales.
Welcome messages as part of an onboarding process.
Transactional notifications to keep customers informed of the progress of their order.
Requests for opinions after a purchase to enrich product reviews.
Targeted reminders to reactivate “dormant” customers.
The golden rules for a successful SMS campaign
Here are some best practices to optimize the performance of your SMS Marketing campaigns:
Take care of your contact base and segment it finely to target the right messages.
Personalize your SMS, without drowning your customer in personalization fields...
Integrate links to facilitate taking action (site, landing page, etc.).
Think about your SMS strategy as a complement to other mobile channels. The challenge is to integrate SMS into a global mobile marketing strategy, alongside other levers such as mobile applications or push notifications.
In short, SMS is a simple and effective way to start a conversation with your customers on mobile. As long as you follow the right fre
The smartphone is much more than just a communication channel. It is a daily companion, which follows us everywhere, at every moment. An impressive (and perhaps frightening) figure: we spend on average nearly 5 hours a day on our smartphone… In these conditions, how can we interact with our audience in a contextualized and relevant way without using mobile?
But where to start? How to set up an effective mobile marketing azerbaijan whatsapp number data 5 million strategy? What are the most effective levers to activate your mobile audience?
M marketing encompasses a wide variety of techniques and channels, from SMS to social media to mobile apps.
In this article, we offer you an overview of mobile marketing best practices.
The goal: to help you build a high-performance mobile strategy to boost your customers' engagement and conversion.
Article_Marketing-Mobile_Hero
Summary
What is mobile marketing?
SMS Marketing: reach your customers with a direct and effective channel
RCS: the new generation of mobile messaging
WhatsApp: Start a conversation with your customers
Push notifications: reactivate and retain your mobile users
Mobile Wallet: Simplify Your Customers’ Experience and Engagement
What is mobile marketing?
Mobile marketing, or mobile marketing, refers to the art and manner of deploying a marketing strategy on mobile devices.
Why invest in mobile marketing or m marketing today? The answer is obvious and you certainly know it: mobile has become one of the most used channels by consumers, if not THE channel par excellence.
The numbers speak for themselves:
In 2021, 77% of French people owned a smartphone, and this figure reached 94% among 15-29 year-olds (Source: Insee ).
More than half of all internet traffic comes from mobile devices. (Source: Statista)
Article_Marketing-Mobile_Figures
Globally, users spend an average of 4 hours and 48 minutes per day on their smartphones.
These figures show that mobile has become an essential point of contact. between brands and their customers. Hence the importance of defining a mobile marketing strategy adapted to the specificities of smartphones and mobile uses.
What exactly are we talking about when we talk about mobile marketing? In reality, several things. M marketing is multifaceted, it covers a wide variety of tools and formats: SMS marketing, push notifications, mobile applications, wallets, etc. We will detail and illustrate the potential of each of these levers in this article.
SMS Marketing: reach your customers with a direct and effective channel
Let's start our overview of mobile marketing levers with a great classic: SMS. Far from being has-been, SMS continues to demonstrate formidable effectiveness in reaching consumers.
The proven effectiveness of SMS marketing
The impact of SMS is immediate: on average, 85% of recipients read an SMS within five minutes of receiving it (Source: Textline ).
But SMS also appeals for its ability to engage consumers and generate ROI. As proof, promotional coupons sent by SMS have a usage rate 10 times higher than traditional coupons (Source: Luisa Zhou **).
Companies have understood this well: around 47% of them, across all sectors, use SMS marketing (** ). It must be said that consumers are themselves asking for it: 91% say they are interested in receiving SMS from brands (**).
Multiple use cases from acquisition to reactivation
Concretely, how can you use SMS in your mobile strategy? The possibilities are numerous:
Promotional campaigns to boost sales.
Welcome messages as part of an onboarding process.
Transactional notifications to keep customers informed of the progress of their order.
Requests for opinions after a purchase to enrich product reviews.
Targeted reminders to reactivate “dormant” customers.
The golden rules for a successful SMS campaign
Here are some best practices to optimize the performance of your SMS Marketing campaigns:
Take care of your contact base and segment it finely to target the right messages.
Personalize your SMS, without drowning your customer in personalization fields...
Integrate links to facilitate taking action (site, landing page, etc.).
Think about your SMS strategy as a complement to other mobile channels. The challenge is to integrate SMS into a global mobile marketing strategy, alongside other levers such as mobile applications or push notifications.
In short, SMS is a simple and effective way to start a conversation with your customers on mobile. As long as you follow the right fre