From plan-plan marketing to augmented marketing?
Artificial Intelligence: a real project?
Artificial Intelligence: a real project?
Artificial Intelligence consists of implementing a number of techniques aimed bahrain whatsapp number data 5 million at allowing machines to imitate a form of real intelligence.
Although offering numerous opportunities in terms of personalized marketing, the majority of companies have not started projects involving Artificial Intelligence (67% of respondents). For those engaged in its use, they are mainly in the context of experiments, while only 6% of them have integrated it industrially for large-scale projects.
Although it is still little used by organizations today, Artificial Intelligence is recognized mainly for its impact on prediction (for 54% of companies surveyed) and analysis of customer behavior as well as for the hyper personalization of customer relations (for 50% of companies surveyed) that it can bring.
Organizations clearly see the future of Artificial Intelligence in predicting the behavior of their customers and less in analyzing the management of large volumes of data.
...which requires removing obstacles to make it a reality
Today, many factors are holding back organizations from using Artificial Intelligence. Among the obstacles, the lack of skills is considered the most blocking , ahead of the implementation of an adapted organization and the induced costs.
