How does ACTITO help you become “GDPR Compliant”?
Posted: Thu Dec 05, 2024 7:07 am
There is no longer any need to remind marketers of the importance of protecting personal data two months before the GDPR comes into force. We do not think it is more useful to go over the provisions of the General Data Protection Regulation in detail. We prefer to refer you to the excellent resources that abound on the web, in particular the website of the National Commission for Information Technology and Civil Liberties .
What interests us, however, is to demonstrate how ACTITO makes your work list of bahrain whatsapp phone numbers easier as marketers who want to comply with the GDPR. Thanks to a series of features existing in the platform and a set of tools to come, ACTITO will undoubtedly reduce the stress of some marketers.
The solutions provided by ACTITO
1
Legality and loyalty Background
Legality and loyalty
Personal data must be collected lawfully and fairly. This collection must therefore be based on one of the justifications set out in the text of the regulation. The justification on which marketers will rely is, generally, the consent of the person concerned.
This consent must be collected fairly, that is to say without “cheating” the person concerned. What do we mean by “cheating”? By trying to force them to give their consent by means of mechanisms such as the use of pre-ticked boxes, for example. In addition, it will be up to the marketer to provide proof that the consent was collected in accordance with the regulation.
Actito makes it easier by allowing you to easily create GDPR compliant data collection forms and keep proof of consent and when it was given. For more details on how to collect proper consent, we refer you to our previous article.
2
Transparency Background
Transparency
The principle of transparency, inextricably linked to the first principle, stipulates that the person whose data is collected must be fully informed, in particular about the purposes of the processing, the contact details of the data controller and how to assert their rights.
Actito's "Forms and Pages" module makes it easy to create pages for collecting data and consent, in which all the elements of the privacy policy can be directly integrated.
It can therefore be more easily proven that the person had access to all the information at the time they gave their consent to the use of their data.
Similarly, the person can directly withdraw their consent through a “Preference Center”.
Actito thus facilitates the exercise of the right to be forgotten and to data portability. The marketer having a centralized view of the data thanks to the Datamart Studio can, in a few clicks, delete the data at the request of the person concerned or export it in a commonly used format.
Actito does, however, keep an audit trail of all modifications made for evidence purposes.
3
Limitation of purposes Background
Limitation of purposes
The purpose of data collection through Actito is generally unique: to enable brands to communicate with customers and consumers.
We never use our customers' data for any other purposes.
We can talk here about "first party" data. Using "first party" data makes it possible to limit the risks of seeing a person attack the processing carried out because it exceeds the purposes initially planned.
Let's take the example of a campaign on a social network: in this case, the brand takes the risk that its campaign does not respect the purposes initially accepted by the consumer (communicating with friends).
4
Data Minimization Background
Data minimization
The idea pursued by the legislator is that the more data we collect, the more risks we take (this is what we call the principle of responsibility or "accountability").
Actito is very “economical” with data. Preferring to focus on “Smart Data” rather than “Big Data”, Actito only collects and processes data that is useful for the purposes accepted by the consumer. Actito therefore does not multiply the “trackers” collecting all the visit data. When possible, the data is also aggregated in order to limit the quantity of data processed.
5
Accuracy Background
Exactness
The GDPR emphasizes the need to process only quality data. Actito offers a set of tools to meet this principle.
Thus, Actito forms make it possible to ensure, at the time of encoding, that the data is formatted correctly.
For example, an email address encoded in Actito will be immediately analyzed to determine if the Top Level Domain (TLD) is known.
Similarly, when data is imported into Actito, checks are performed to ensure that the format is correct.
Optionally, Actito can connect to external repositories to verify that data such as physical address is correct.
Thanks to Actito's enrichment features, all data in the contact database can be immediately updated with new data communicated by the person concerned.
6
Retention limitation Background
Limitation of conservation
The GDPR requires that companies only retain data for the period necessary for the intended purpose. For example, if a person has not clicked on an email for three years, it should be deleted from the database.
By default, Actito retains interaction data for 12 months (this period can be extended to 24 or 36 months as an option) and has the ability to automatically archive data from inactive people.
7
Integrity and Confidentiality Background
Integrity and confidentiality
The data that companies collect and process must be done so in a secure environment to ensure that it is not consulted by third parties, deleted and/or modified.
Companies must therefore take a set of technical and organizational measures to ensure data security.
Actito has always considered data security to be one of the most fundamental aspects of marketing technology, which is why we have implemented a set of measures to ensure the security of your data.
So, from the outset, we decided to choose high-quality hosting solutions (our data centers are located in Europe and benefit from ISO 27001 certification).
When it comes to developing our solutions, we implement methodologies that emphasize data security.
All our treatments are supervised by procedures that are regularly updated to ensure the highest level of quality in our daily activity.
We devote a very significant portion of our training budgets to the issue of data security.
In the coming months, we will take a set of additional measures going well beyond the GDPR requirements to further improve the security level of Actito. We will keep you informed.
What interests us, however, is to demonstrate how ACTITO makes your work list of bahrain whatsapp phone numbers easier as marketers who want to comply with the GDPR. Thanks to a series of features existing in the platform and a set of tools to come, ACTITO will undoubtedly reduce the stress of some marketers.
The solutions provided by ACTITO
1
Legality and loyalty Background
Legality and loyalty
Personal data must be collected lawfully and fairly. This collection must therefore be based on one of the justifications set out in the text of the regulation. The justification on which marketers will rely is, generally, the consent of the person concerned.
This consent must be collected fairly, that is to say without “cheating” the person concerned. What do we mean by “cheating”? By trying to force them to give their consent by means of mechanisms such as the use of pre-ticked boxes, for example. In addition, it will be up to the marketer to provide proof that the consent was collected in accordance with the regulation.
Actito makes it easier by allowing you to easily create GDPR compliant data collection forms and keep proof of consent and when it was given. For more details on how to collect proper consent, we refer you to our previous article.
2
Transparency Background
Transparency
The principle of transparency, inextricably linked to the first principle, stipulates that the person whose data is collected must be fully informed, in particular about the purposes of the processing, the contact details of the data controller and how to assert their rights.
Actito's "Forms and Pages" module makes it easy to create pages for collecting data and consent, in which all the elements of the privacy policy can be directly integrated.
It can therefore be more easily proven that the person had access to all the information at the time they gave their consent to the use of their data.
Similarly, the person can directly withdraw their consent through a “Preference Center”.
Actito thus facilitates the exercise of the right to be forgotten and to data portability. The marketer having a centralized view of the data thanks to the Datamart Studio can, in a few clicks, delete the data at the request of the person concerned or export it in a commonly used format.
Actito does, however, keep an audit trail of all modifications made for evidence purposes.
3
Limitation of purposes Background
Limitation of purposes
The purpose of data collection through Actito is generally unique: to enable brands to communicate with customers and consumers.
We never use our customers' data for any other purposes.
We can talk here about "first party" data. Using "first party" data makes it possible to limit the risks of seeing a person attack the processing carried out because it exceeds the purposes initially planned.
Let's take the example of a campaign on a social network: in this case, the brand takes the risk that its campaign does not respect the purposes initially accepted by the consumer (communicating with friends).
4
Data Minimization Background
Data minimization
The idea pursued by the legislator is that the more data we collect, the more risks we take (this is what we call the principle of responsibility or "accountability").
Actito is very “economical” with data. Preferring to focus on “Smart Data” rather than “Big Data”, Actito only collects and processes data that is useful for the purposes accepted by the consumer. Actito therefore does not multiply the “trackers” collecting all the visit data. When possible, the data is also aggregated in order to limit the quantity of data processed.
5
Accuracy Background
Exactness
The GDPR emphasizes the need to process only quality data. Actito offers a set of tools to meet this principle.
Thus, Actito forms make it possible to ensure, at the time of encoding, that the data is formatted correctly.
For example, an email address encoded in Actito will be immediately analyzed to determine if the Top Level Domain (TLD) is known.
Similarly, when data is imported into Actito, checks are performed to ensure that the format is correct.
Optionally, Actito can connect to external repositories to verify that data such as physical address is correct.
Thanks to Actito's enrichment features, all data in the contact database can be immediately updated with new data communicated by the person concerned.
6
Retention limitation Background
Limitation of conservation
The GDPR requires that companies only retain data for the period necessary for the intended purpose. For example, if a person has not clicked on an email for three years, it should be deleted from the database.
By default, Actito retains interaction data for 12 months (this period can be extended to 24 or 36 months as an option) and has the ability to automatically archive data from inactive people.
7
Integrity and Confidentiality Background
Integrity and confidentiality
The data that companies collect and process must be done so in a secure environment to ensure that it is not consulted by third parties, deleted and/or modified.
Companies must therefore take a set of technical and organizational measures to ensure data security.
Actito has always considered data security to be one of the most fundamental aspects of marketing technology, which is why we have implemented a set of measures to ensure the security of your data.
So, from the outset, we decided to choose high-quality hosting solutions (our data centers are located in Europe and benefit from ISO 27001 certification).
When it comes to developing our solutions, we implement methodologies that emphasize data security.
All our treatments are supervised by procedures that are regularly updated to ensure the highest level of quality in our daily activity.
We devote a very significant portion of our training budgets to the issue of data security.
In the coming months, we will take a set of additional measures going well beyond the GDPR requirements to further improve the security level of Actito. We will keep you informed.